60 Techniques to Increase the Conversion Rates of Affiliate Programs

Collection of techniques to increase the conversion rates of affiliate programs. These are the top techniques that will help marketers earn more by increasing the conversion rates of affiliate programs.

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Make Mobile Part Of Your Strategy

Make Mobile Part Of Your Strategy

As you already know, mobile marketing is all the rage. More and more people are using their phones to purchase, opt in, and get their daily dose of content. In fact, Affiliate World Asia 2016, concluded that mobile use would be the future in affiliat...

Customize and Shorten Links for More Visual Appeal

Customize and Shorten Links for More Visual Appeal

Part of making your affiliate marketing mobile friendly is ensuring that your content is optimized for smaller screens. One way to do that is by making sure you have a responsive website that automatically translates across devices. Another techniqu...

Create YouTube Videos to Promote Products and Services

Create YouTube Videos to Promote Products and Services

Video marketing has become increasingly popular over the years. Incorporating videos in your affiliate marketing strategy is an effective way to diversify your content and grow your audience. One of the best platforms for this is YouTube.

Search engine optimization (SEO)

Search Engine Optimization (SEO)

SEO is the practice of optimizing pages to rank high in search engines like Google. For as long as you can rank high in the search engines for your target keywords, you’ll get consistent and passive traffic.

Build an email list

Build An Email List

Email lists allow you to communicate with your readers anytime. Use them to tell fans about new content and keep them coming back to your site for more. This leads to more affiliate clicks and sales.

Decide on a platform

Decide On A Platform

It’s much easier to build an audience and increase your affiliate sales via one of two channels: a blog or YouTube channel. Starting a blog today is relatively easy and cheap. There are plenty of tutorials online that teach you how to get started. T...

Create great content

Create Great Content

If you want your affiliate site to succeed, you need to create high-quality content where your affiliate links fit naturally. If you’re doing reviews, actually purchase the product and test it.

Drive traffic to your affiliate site

Drive Traffic To Your Affiliate Site

Paid traffic - This is where you pay for traffic to your site. You can do this using PPC ads. The advantage of paid traffic is that the moment you start paying, you get traffic.

Find affiliate programs to join

Find Affiliate Programs To Join

High-paying, low-volume affiliate programs - These are affiliate programs for niche products with high payouts. Low-paying, high-volume affiliate programs - These are affiliate programs for products with low payouts but mass appeal.

Choose your niche

Choose Your Niche

To stand the best chance of success, niche down. Keeping your topics tight can help you build a more focused audience and potentially help you rank higher in search engines.

Convert clicks to sales

Convert Clicks To Sales

In affiliate marketing, two conversions need to take place for you to make money. The first conversion is the click to the product page. You’re 100% in control of this action. Use the tactics above to improve your chances of getting that click. Th...

Get clicks on your affiliate links

Get Clicks On Your Affiliate Links

Link placement - If all your affiliate links are at the bottom of the page where people rarely scroll, clicks will be few and far between. Callouts - Using callouts like buttons, tables, and boxes can help attract your readers’ attention and make the...

Use an Affiliate Management Plugin

Use an Affiliate Management Plugin

Pretty Links is an affiliate marketing management plugin that lets you keep better track of your affiliate links. It’s easy to set up, super user-friendly (even for marketers who are less tech-savvy), and allows you to put your marketing on auto-pilo...

Choose Affiliate Products to Promote

Choose Affiliate Products to Promote

One of the best ways to select your affiliate products is by joining an affiliate network. Affiliate networks are businesses that connect merchants and affiliate marketers so both can earn more money. Affiliate marketers use affiliate networks to ma...

Communicate with your affiliates often

Communicate With Your Affiliates Often

Not only will communicating with your affiliates often benefit them, it will benefit you as well. Here’s how: Affiliates will be better equipped to promote your products or services to the right people. Affiliates will be more likely to join and les...

Be aware of affiliate methods and restrict them, if necessary

Be Aware Of Affiliate Methods And Restrict Them, If Necessary

What you do want to do is share with your affiliates the channels that work and those that do not. Most affiliate networks, for example, allow you to search for affiliates by their primary promotion method. That might be: Coupon/deal, Email marketing...

Carefully analyze your customer and revenue data.

Carefully Analyze Your Customer And Revenue Data.

Before you can run a successful affiliate marketing program, you have to analyze your data carefully. Here are some questions to ask yourself: Do you know the value of a new customer? Do you know the value of a repeat customer? Are you aware of life...

Test your landing pages and offers frequently

Test Your Landing Pages And Offers Frequently

Like any other marketing channel, affiliate marketing is something that can be optimized and something that should be growing steadily. For the best results, calculate individual affiliate conversion rates to determine the quality of traffic that eac...

Understand color psychology

Understand Color Psychology

Color is an essential tool because it has an impact on how we think and behave. Color directs our eye where to look, what to do, and how to interpret something. It puts content into context. It helps us decide what’s important and what’s not

A/B Testing

A/B Testing

Advertisers can test various layouts of their site to see which has the greatest impact on conversion rates. By changing elements such as text, layout, colours and calls to action, advertisers can tweak their site to improve their conversion rate.

Include CTAs where users likely click

Include CTAs where users likely click

Where you place your action buttons will determine how many clicks they’ll get from visitors. Users likely click on the CTA buttons, once they have a clear understanding of the tool. If you include the affiliate buttons in the middle of the long stor...

Optimise your website with split-testing

Optimise Your Website With Split-testing

Even the smallest difference can improve website conversions but each change needs to be tested to see what works best. Start with the original page and create a new page with one minor change such as a different colour button. Test these two pages a...

Check for affiliate links

Check For Affiliate Links

For other affiliates, it's very essential for you to regularly check whether the affiliate links are properly redirecting, the link cloaker is properly working (ensure there are no plugin conflicts), and also if the discounts (if any) are working.

Comparison table

Comparison Table

This thing converts greatly, that too when you are comparing two or more products or even in the case of “best of products” list post. This is one of the most used CRO strategies.

Give a reason for visitors to click on the button

Give A Reason For Visitors To Click On The Button

The job of you as an affiliate marketer is to somehow land your visitors on the product’s page through your link and thus increasing the chances of conversion. For this, a great compelling CTA text that perhaps allows them to explore the product furt...

Exit intent pop-up

Exit Intent Pop-up

This strategy is used in money blog posts for boosting conversions. When users are about to leave your site, the popup will be popped up demanding their attention. You can make use of these exit intent popups to display the recommended products and t...

Make images clickable

Make Images Clickable

People tend to miss your affiliate buttons or simple links. But when you hyperlink images and add a powerful call to action, they tend to not ignore it. You can also consider including CTA images instead of buttons so that you can maximize the CTR

Explain why readers need to trust you

Explain Why Readers Need To Trust You

Sales happen where trust is there. You can no longer trick your readers into clicking that affiliate link without earning trust. Before diving into the review, first off you need to tell your readers why they need to trust you with the review.

Mention that you are an affiliate

Mention That You Are An Affiliate

Mentioning that you are an affiliate while promoting products on your blog works great in terms of conversions. When you mention that you are an affiliate, it taps into the brain parts responsible for empathy and compassion.

Subheads can make or break

Subheads Can Make Or Break

These are the four ingredients of a great subhead that acts as a speed-breaker for skimmers: Curiosity, Surprise, Personality,Emotion. Without you invoking any of these emotions, you can't expect the readers to read the content beneath the subheads f...

Contextual sidebars

Contextual Sidebars

When the content in the sidebar is relevant to the content that readers are reading on your blog, they tend to notice it.

Use Software Tools

Use Software Tools

Since you operate online, your work equipment needs software. Analytical tools for you are like the air - you need them to breathe. Without the right tools you will be inefficient, like a construction worker without a drill. Online tools will automat...

Give three choices

Give Three Choices

They offer you three choices to choose from. And among them, the chances of you choosing the middle option is more. This psychological tactic used by most of the marketers is called the power of three.

Only recommend products you are extremely familiar with

Only Recommend Products You Are Extremely Familiar With

Building trust with your audience is paramount in affiliate marketing, and the quickest way to lose trust is to recommend products either you haven’t used before or that aren’t a good fit for your audience. Also make sure you never tell anyone to dir...

Promote products from many different merchants.

Promote Products From Many Different Merchants.

This affiliate marketing strategy will diversify the number of commissions you make and create a steady stream of revenue when building an affiliate website. Some examples of affiliate merchants include brands like BigCommerce, Bluehost, and SimplyBo...

Choose the right affiliates for your company

Choose The Right Affiliates For Your Company

Choosing the right affiliates is perhaps the single best indicator of affiliate marketing program success. You should always be on the look out for qualified affiliates to join your program.

Load Speed And Ease Of Use

The internet is a crowded place and consumers tend to have a short attention span. If your product landing page that your publishers’ are linking to doesn’t load quickly users will get frustrated and click away and affect your conversion rates. You...

Use testimonials

Use Testimonials

Social proof is one of the highest accolades a product can have, with more and more people seeking out reviews and testimonials before committing to the purchase.

Strong call-to-action

Strong Call-to-action

Consumers want a clear direction when on a web page and often need help on how to navigate to the next step. Your call-to-action needs to be very clear and above the fold (the part of the page that appears on screen before the user has to scroll down...

Work with high performing, quality publishers

Work With High Performing, Quality Publishers

Quality over quantity still rings true. Dedicate your time to partnering with the top publishers, who are strong within your niche, have an enthusiastic and engaging audience and who work hard on creating sales. Offer a decent incentive to the high p...

Create a Website or Blog for Your Niche

Create a Website or Blog for Your Niche

To make money with affiliate marketing, you need to decide 2 things: How will you build your website or blog? What will your website or blog be about?

Knowledge Sharing With Publishers

Publishers are essentially an extension of the advertiser’s sales team. In order to assist them with converting traffic into sales they need to be armed with the correct tools. By providing them with information on products that are converting well f...

Look at Publishers on an Individual Basis

It is important to look at publishers as individuals. Categorizing them by their promotional methods is difficult as no two publishers are the same and there can be a vast amount of crossover in terms of how they drive traffic to their sites.

Affiliate specific landing page

Affiliate Specific Landing Page

The primary aim of an advertiser’s landing page is to convert the traffic they receive. Whether this is online or over the phone they gain the sale regardless. More often than not a phone number will be included on their site providing customers with...

Encourage Users To Convert (online Discount)

By providing an incentive to convert online, consumers are more likely to do so. Online specific discounts can certainly drive conversion rates. For example, insurance providers have seen conversion rates boosted when offering twelve months for the p...

Smooth transaction process

Smooth Transaction Process

Having spent a considerable amount of time, effort and money in acquiring traffic and sending it through to an advertiser’s site, publishers need them to transact. Advertisers need to ensure a smooth transaction process, minimizing the number of clic...

Capitalize on the growth of m-commerce

Capitalize On The Growth Of M-commerce

With m-commerce growing at an exceptional rate, advertisers need to adapt to the consumer shift towards mobile devices. It is important for advertisers to cater for mobile visitors by providing a version of the site fully optimized for the mobile con...

Competitiveness of Offer

Competitiveness Of Offer

It is important your offer is competitive within the market. Telecoms is a sector where this is a key factor on conversion rates. With the rise of mobile phone resellers offering free gifts when taking out a contract, it is vital for mobile networks ...

Be Transparent about Affiliate Relationships

Be Transparent about Affiliate Relationships

Always disclose your affiliations. Your readers will appreciate your honesty and will feel better about contributing to your earnings. If they sense that you are being less than honest about your affiliations, they are savvy enough to bypass your lin...

Select Affiliate Products Carefully

Select Affiliate Products Carefully

Take the time to go through all the different options for products or services available through different affiliate marketing programs. Put some thought into which products or services your readers may need or like. Also, change the ads around often...

Content Comes First

Content Comes First

Above all else, your content marketing strategy must be your highest priority. Your content is your foundation, the life blood on which the site exists. Without valuable and helpful content, readers won't come. Focus on providing excellent content a...

Learn to Outrank the Competition

Learn to Outrank the Competition

Learning search engine optimization (SEO) is the key to outranking your competition in Google’s search results. This refers to the process of improving your website’s visibility in search engine results. While it can be intimidating, affiliate market...

Believe in the Product & Company You’re Marketing

Believe in the Product & Company You’re Marketing

Your integrity and credibility as an expert are why you have a captive audience for your blog. It’s important to keep this in mind when choosing an affiliate partner. Make sure your goals for an affiliate marketing partnership goes beyond just earnin...

Use Low-cost Tools for Your Marketing Campaign

Use Low-cost Tools for Your Marketing Campaign

One of the pros of affiliate marketing is that it’s low-cost. Use a free or “freemium” email marketing tool such as Mailchimp to allow you to build an email list and send out newsletters or offers. When looking to understand the quality of your affil...

Keep Your Content Natural and Engaging

Keep Your Content Natural and Engaging

Once you’ve started monetizing your blog through affiliate marketing, you may feel somewhat pressured to write which, in turn, can transform what was once enjoyable to a task you don’t want to do. While it’s true that you have to focus heavily on you...

Exit Gate

Exit Gate

This is a popup that will lay over the screen when visitors are about to leave your website. It is triggered by their mouse moving to the top area of the browser.

Educate your audience with live webinars

Educate Your Audience With Live Webinars

Webinars are great to engage with your audience one on one, show them the product that you’re promoting live and answer any questions that they might have. You can: present the product’s features show different use cases of the product talk about its...

Grow your business with PPC advertising

Grow Your Business With PPC Advertising

You can use PPC advertising to: get people to sign up for your webinar grow your email list make more sales

Become an affiliate for products you already use

Become An Affiliate For Products You Already Use

First, you need to look at the products and services that you already use and find useful. This makes it easy for you to convince your users about the product since you already know the pros and cons.

Look for products other blogs are recommending

Look For Products Other Blogs Are Recommending

Another way to find products is by looking at other blogs similar to yours. You will be able to find many similar blogs that are using affiliate marketing to make money.

What are the best strategies for affiliate programs?

The best strategy is the simplest one, which is to attract sales with coupons, deals, and promotions. Using coupons and deals so that customers can save and get discounts is one of the best and easiest strategies to increase sales

What can I do to increase my earning in affiliate programs?

To increase your income first you have to have in-betweens. Or you can buy the product yourself and review it honestly, do a comparison with a similar product. Make your own bonuses. And, finally, build your own audience.

Are there any secrets in earning in affiliate programs?

The most important secret of an affiliate program is to be dedicated to promotion. Be attentive to your content, make good research, and make quality content. In short, bring a lot of value to your content, hence your affiliate program.

What are affiliate programs?

Affiliate programs are the agreement of online sellers and websites. The online seller agrees to pay the affiliate website a commission to send them traffic or referrals. On the other hand, the affiliate website posts the link of the online seller to their website so that their readers can click it and buy from that link.

How do I earn through affiliate programs?

To earn through affiliate marketing first you need to recommend a product or a service to your website, post the link to the product or service in your site. Next, your audience or readers should purchase from the link on your site. When they do purchase or checkout you earn from that sale, which is called a commission.

How much can I earn from affiliate programs?

You can earn as much as $300 per day to $3000 per day. But at the end of the day, it depends on how much traffic you generate and how much of that traffic buys from your affiliate link.

Is there any way to increase my affiliate program income

There are many ways to effectively increase your sales through affiliate program, but the most effective is to diligently increase your traffic and promote your affiliate links. Make great content so that your audience will be convinced.

How can I optimize my conversion rate for my affiliate program?

The simplest way to optimize your conversion rate for your affiliate program is to revamp your landing page, make it so that they’ll see the promo once they open the link.

What are the tips for increasing affiliate programs’ conversion rate?

Increase your traffic on your website, and make sure that the traffic that comes to your website is wholesome. Meaning that they don’t just hang around but they are the ones who really intend to buy. You can gain this type of traffic through research and targetted promotion.

What tools can I use to optimize my affiliate programs?

Proven and tested affiliate marketing tools are Flippa, ShareASale, Ahrefs, Yoast SEO, SEMRush, and Grammarly. They are not all tools that will automatically increase your sales but they are tools that when used together will make a definite increase in your income.

Affiliate programs are a great way to earn extra income but without knowing the best techniques it won't be much. So make it big and increase your affiliate programs using these techniques!

We collect the most interesting content around conversion rate optimization. Let us know your best email to receive our favorite pieces weekly in your inbox!