In order to improve your conversion rate, you should optimize the features that will get the user’s attention the most. Features like the app icon, app name/app title, app’s average rating, and the app’s user reviews.
You can test everything, from your product page to your app’s technology but that’s not an economically wise decision. Only test out the elements that impact your conversion rate the most like your app’s icon, feature graphic for Google Play, screenshot gallery, video for App store, and the product/mobile app’s description or promo text.
Aside from the fact that Google Play store is mainly used by Android phones while Apple App Store for mobile phones with iOs operating systems, both distribution platforms have different layouts. Google Play showcases the Feature Graphic of your product first while App Store lets the viewers see the Screenshot Gallery first.
It is important to segment your visitors for conversion rate optimization. Marketers can track the influence of their app in a certain localization, different age groups and even genders!
Scroll Depth is a Google Analytics plug-in that can provide you reports of how far the visitors scrolled through your app page. It can help you monitor the key points you need to improve on to keep the audience on your app page and lead them to install it.
You need to constantly update and make variations for your mobile app. SplitMetrics smart assistant is a tool that can monitor the number of installments every variation needs to get statistically significant results.
Here are the mobile app analytic tools compatible with iOs, Android, and Windows: Flurry Analytics, UXCam, Adjust, Smartlook, AppsFlyer, Count.ly, Buildfire, Leanplum, App Annie, and Mopinion. Most of these tools are free to use!
Some of the user experience tools that can help increase your in-app conversion rate are but not limited to UserTesting, WebEngage, AppsFlyer, and CrazyEgg.
It is simple to calculate your mobile app conversion rate. You only need to divide the number of app downloads by the number of users who purchased something from your mobile app.
Here’s a quick list of some of the top helping tools for your in-app challenges: SurveyMonkey. HelpScout, Zendesk, SendGrid, Customer.io, Pushwood, Twilio, Localytics, Vero, Pardot, SendBird, and Treasure Data.
Picking the relevant tools for your mobile app that will give you statistically significant results is a must! Showcase your app using some of the free tools listed above and divert traffic into your sales funnel to get real revenue!
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