57 Tools To Use To Get a Good Conversion Rate

A massive mobile app tools run through is in this guide to give you motivation and successfully increase your funnel’s conversion rate. Identify the right tools for you, achieve your goals now, and start converting!

We collect the most interesting content around conversion rate optimization. Let us know your best email to receive our favorite pieces weekly in your inbox!

AB Tasty

AB Tasty

AB Tasty, as the name suggests, is one of the most comprehensive AB testing and multivariate testing apps you’re going to find.

Alexa

Alexa

Alexa is a business intelligence platform that helps you make better marketing decisions and interpret your traffic across multiple platforms.

Amplitude

Amplitude

This software analyzes navigation and tracks behavior of users to support the development of products and systems. It is one of the most complete tool for this. Software like Intuit, Hubspot and Square, use Amplitude to validate products and user exp...

Appsee Mobile Analytics

Appsee Mobile Analytics

Like Google Analytics, Appsee provides information about what is happening with your app. However, this tool provide interesting visualizations. You can see the behavior of your users through screen touch heatmaps, which are the most clicked areas of...

Apptimize

Apptimize

Apptimize is a robust mobile A/B testing and feature management that has always focused on mobile experimentation. Its visual editor allows complex A /B experiments on both stores. It’s also useful because it doesn’t need an update of the app, making...

Asana

Asana

Asana is a productivity and time tracking tool that helps you entire team stay focused on their highest priorities.

Basecamp

Basecamp

Basecamp is one of the biggest names in the project management industry, and for good reason— it has dozens of options and modes of communication for any team.

Bizzy Social Proof

Bizzy Social Proof

An app developed by Pixel Union (better known for their Shopify themes), displays a notification when your store makes a sale – giving it a more lively feel. By highlighting the popularity of your products and the activity within your store, you can ...

Campaign Monitor

Campaign Monitor

Campaign Monitor presents itself as an email marketing platform, but it also provides features you would expect from an all-in-one conversion rate app. Pre-built workflow templates allow you to easily create abandoned cart emails, branded receipts, a...

Clicktale

Clicktale

Clicktale prides itself on its integration of industry-leading artificial intelligence with its analytics platform. Results and insights are formatted in an easy-to-consume visual format that emphasise practical applications, especially for A/B tests...

Crazy Egg

Crazy Egg

Crazy Egg is an online analytics application that provides you eye-tracking tools. It generates heatmaps based on where people clicked on your website. Thus, it gives you an idea on where to focus. It lets you filter data on top 15 referrers, search ...

Crowdsignal

Crowdsignal

Formerly called Poll Daddy, Crowd Signal is the tool of choice for creating forms and surveys. Crowdsignal is easy to use, with no development or coding skills required. It’s also flexible. Forms can be embedded on websites, in emails, and on social...

Cyfe

Cyfe

Cyfe tracks your social media, marketing, sales, support, and even your infrastructure in one place. It’s an indispensable tool to learn more about your audience and how they interact with your brand.

Ethnio

Ethnio

You can use Ethnio to build a testing sample and drive pageviews to your site. It integrates easily with most site development and design environments and comes with a host of filtering tools for defining the exact demographics of test samples. The ...

Evernote

Evernote

Evernote can help you keep everything organized. Conversion optimization demands attention to a number of different areas at once, so this is a great tool for staying on top of it all.

Fast Checkout

Fast Checkout

Fast Checkout is a page feature plugin that lets you remove a step from the conversion funnel. The app is exceptionally good value, and it gives your customers another way to make a purchase. You can edit the text, change the design and even add anim...

Firepush

Firepush

Firepush is an automated re-marketing app for Shopify stores. Users can create automatic responses to abandoned sessions and purchases via SMS, email and push notifications.

Flurry Analytics

Flurry Analytics

Flurry is available for the main application development technologies: iOS, Android, Windows Phone, HTML 5 / Hybrid Apps / MobileWeb, BlackBerry and Java. With Flurry you can follow user segmentation by usage, retention, geography, age, gender, and ...

Google Analytics

Google Analytics

Google Analytics is the traffic monitoring standard tool, its features appear to be endless. The tool can measure the total number of visitors, unique visitors and visitors returning to the app, traffic sources, in-app payments and revenue.

Growave

Growave

Growave is a customer engagement solution combining a number of the features offered by similar apps in one place. By integrating it with your social media channels, you can leverage user-generated content to keep your content fresh and compelling.

Helio

Helio

Helio is a testing platform. After you’ve signed up, you gain access to a pool of over 250,000 users, which you can filter to fit the demographics of your own market. The key benefit this tool provides is the ability to quickly gather feedback about...

Highstreet Mobile

Highstreet Mobile

This “app-as-a-service” solution is specifically geared towards fashion retailers. It integrates with your current ecommerce store to create a mobile app through which customers can make purchases.

Improvely

Improvely

Improvely seeks to improve your campaigns by focusing on conversion tracking. It can also help you identify forms of click fraud.

Instantly

Instantly

Instantly offers more robust survey visualizations than Survey Monkey. It can probe participants with multiple questions, ranking, eliciting user feedback from photos, videos and more.

Leanplum

Leanplum

Leanplum is a mobile A/B testing platform that helps to build loyalty and driving revenue. It’s flexible and easy to A/B test in both messaging and in-app features.

Loop11

Loop11

Loop11 specializes in remote testing, which allows you to evaluate the functionality of your site from a distance.

LuckyOrange

LuckyOrange

LuckyOrange is the perfect tool for you if you want more transparency to evaluate why users aren’t filling out your contact forms. It can automatically record certain sessions of user behavior for your eventual perusal.

MobileMonkey

MobileMonkey

MobileMonkey chatbots allow you to proactively engage with customers and prospects in order to grow revenue, generate leads, and offer real-time support across multiple marketing channels.

MouseFlow

MouseFlow

MouseFlow is a tool similar to CrazyEgg, recording user sessions with heatmaps, funnels, and other forms of analytics.

Nudgify

Nudgify

Nudgify is a Social Proof App that shows your customers things that are usually invisible when shopping online. For example, you can use “Nudges” to display recent sales, sign-ups and customer reviews.

Omniture

Omniture

Omniture, part of the Adobe Marketing Cloud, is an enterprise-level analytics tool. It uses browser cookies to collect data. Ominture’s features include custom drill-down reporting, mobile device reporting, detailed geo-location and ISP identificatio...

Optimonk

Optimonk

Optimonk provides templates for four different kinds of on-page messages: pop-ups, nano-bars, sidebars and full-screen messages. These can be used to offer discounts, encourage social sharing or capture emails.

OptinMonster

OptinMonster

OptinMonster is an all-round customer messaging builder. It has a huge range of behaviour, targeting and analytics settings that can be used to optimise your messages. This, combined with a flexible builder, has made it one of the most popular apps i...

Pocket

Pocket

Pocket can help you organize your research and material. It’s especially great when you’re doing research and trying to remain efficient.

Privy

Privy

Privy is a comprehensive system that includes exit-intent pop-ups, remarketing and retargeting, and email campaigns. It is the #1 rated app in the Shopify app store and is used by over 300,00 small businesses.

PTEngine

PTEngine

PTEngine is a tool that combines heat maps with general site analytics to help you more fully understand the paths of behavior your users take.

Qualaroo

Qualaroo

Qualaroo is a third survey option. It lets you shift questions to your visitors depending on which device they’re using. That’s crucial when you are trying to parse mobile for what will lift conversion rates.

Quantcast

Quantcast

Quantcast is well-known in the analytics and big data space. The company pioneers the use of artificial intelligence in website tracking and enables site-owners, including online retailers, to understand their audiences at a highly sophisticated leve...

Shogun

Shogun

Shogun is the most popular landing page builder on Shopify. With a simple design interface, anyone can create high-converting landing pages for their Shopify store. Because of the variety and the number of templates available, Shogun is one of the mo...

Skype

Skype

Skype can keep your team on the same page no matter where they are or what they’re doing with group video.

Slack

Slack

Slack is one of the fastest-growing team communication apps on the web, and has a number of options and versions available for your team.

Smile Rewards

Smile Rewards

Smile creates rewards and loyalty schemes that are tailored to your industry, size and business model. It then allows you to customise pop-ups and emails to share these rewards with your customers.

Social Photos

Social Photos

Social Photos allows you to collect images from Social Media platforms and apply them to your Shopify store in curated galleries. It even prompts your customers to share their photos with your app.

Splitmetrics

Splitmetrics

Splitmetrics allows to test almost everything on your product page such as icons, video, screenshots, and textual fields, but also Search Ads and Category, among other features. You can keep track of the results in real time and analyze users’ behavi...

Storemaven

Storemaven

Storemaven works to find the best marketing assets in order to drive more installs and a better Conversion Rate. Regarding A/B testing, this tool lets clone the store listing to send the test to a portion of the audience

Survey Monkey

Survey Monkey

Survey Monkey is a widespread, easy-to-use and reasonably priced online survey tool. It provides nice analytics and the ability to slice and dice data from a number of perspectives.

Swell

Swell

Swell, an app built by the same company that produced Yotpo, allows you to incentivise certain behaviours on your website. By attaching points rewards to referrals, social shares and other interactions, you engage your customers and encourage them to...

Taplytics

Taplytics

Taplytics allows you to change anything you can see and touch inside your iOS or Android app, such as buttons, images, copy and colors. It’s also easy to customize UI and UX to assess user needs and keep track in real time to see your changes’ impact...

Trello

Trello

Trello is another project management/team collaboration app to use in your ongoing optimization strategy. It’s perfect for organizing complex projects with simple visuals and communication.

Trust

Trust

Trust provides trust signs for your product pages and checkout. These are displayed on your product and basket pages, so that your customers feel more comfortable making a purchase.

Usabilla

Usabilla

Usabilia is an enterprise-level solution designed to integrate with websites, mobile apps, and email clients. Boasting a wide array of features, the software is essentially a feedback tool and enables retailers to build and integrate surveys, exit po...

UserTesting

UserTesting

UserTesting is a tool for use with both your existing site and prototypes. The core service is, in essence, a simple one. Your website is shown to a targeted sample of visitors provided by UserTesting. These visitors will then tell you exactly what t...

WebEngage

WebEngage

WebEngage helps you understand how your outgoing messages are affecting your customers and conversion rates.

Wishlist Plus

Wishlist Plus

Wishlist Plus opens up a new form of engagement for your customers. Rather than adding an item to their shopping cart straight away, the app allows them to add it to their “wishlist.”

Woopra

Woopra

It’s an analytics platform with incredibly powerful functionality and is designed to collect and collate data from numerous sources, thus allowing it to be accessed and used from one central dashboard.

Yotpo

Yotpo

Yotpo Reviews allows you to gather, moderate and display responses from your customers. You can integrate these with a range of other platforms and even incorporate reviews into your search engine display. That means this app can increase your traffi...

Zoom

Zoom

Zoom makes video web conferencing affordable, flexible and easy to use so you can quickly get your team on the same page, no matter where they are in the world.

What should I optimize in my mobile app?

In order to improve your conversion rate, you should optimize the features that will get the user’s attention the most. Features like the app icon, app name/app title, app’s average rating, and the app’s user reviews.

What can I A/B test on my mobile app?

You can test everything, from your product page to your app’s technology but that’s not an economically wise decision. Only test out the elements that impact your conversion rate the most like your app’s icon, feature graphic for Google Play, screenshot gallery, video for App store, and the product/mobile app’s description or promo text.

What is the main difference between Google Play and App Store?

Aside from the fact that Google Play store is mainly used by Android phones while Apple App Store for mobile phones with iOs operating systems, both distribution platforms have different layouts. Google Play showcases the Feature Graphic of your product first while App Store lets the viewers see the Screenshot Gallery first.

How do I segment my mobile app visitors?

It is important to segment your visitors for conversion rate optimization. Marketers can track the influence of their app in a certain localization, different age groups and even genders!

What is Scroll Depth?

Scroll Depth is a Google Analytics plug-in that can provide you reports of how far the visitors scrolled through your app page. It can help you monitor the key points you need to improve on to keep the audience on your app page and lead them to install it.

What tool can I use to test my mobile app features?

You need to constantly update and make variations for your mobile app. SplitMetrics smart assistant is a tool that can monitor the number of installments every variation needs to get statistically significant results.

What are the top mobile app analytic tools?

Here are the mobile app analytic tools compatible with iOs, Android, and Windows: Flurry Analytics, UXCam, Adjust, Smartlook, AppsFlyer, Count.ly, Buildfire, Leanplum, App Annie, and Mopinion. Most of these tools are free to use!

What tools can improve my mobile app conversion rate optimization?

Some of the user experience tools that can help increase your in-app conversion rate are but not limited to UserTesting, WebEngage, AppsFlyer, and CrazyEgg.

How to calculate the mobile app conversion rate?

It is simple to calculate your mobile app conversion rate. You only need to divide the number of app downloads by the number of users who purchased something from your mobile app.

What are the useful tools for mobile apps?

Here’s a quick list of some of the top helping tools for your in-app challenges: SurveyMonkey. HelpScout, Zendesk, SendGrid, Customer.io, Pushwood, Twilio, Localytics, Vero, Pardot, SendBird, and Treasure Data.

Picking the relevant tools for your mobile app that will give you statistically significant results is a must! Showcase your app using some of the free tools listed above and divert traffic into your sales funnel to get real revenue!

We collect the most interesting content around conversion rate optimization. Let us know your best email to receive our favorite pieces weekly in your inbox!