A case study can be defined as a research methodology that systematically investigates a single or group of units to have a better understanding of the bigger faction or to explain a certain phenomenon.
Case studies are one of the most effective ways to gain insight into how other businesses we're able to get to where they are now. You learn through them how to steadily improve your conversion rate and the mistakes they've made that you should avoid.
Like most things, Yes! Data analysis and integration strategies get too challenging sometimes due to the massive amount of data involved. In some circumstances, findings from multiple-case research studies are too limited to even consider.
Most case studies are easily accessible, they are free and you can learn a lot from them. There’s no reason not to check them out honestly. You can get inspiration from other’s situations and apply it when it matters.
The following factors resulted in increased conversion for other companies: updated web design, images outperform videos, integrate Live Chat, well-organized display products, provide a guarantee, and adding more prominent CTAs.
Here are the types of case studies but not exhaustive: key cases, outlier cases, local
It’s good to dwell on cases studies so we’ve prepared a few steps on how you can start out: determine your goal/problem you want to solve, choose the case study accordingly and take note on how to collect and analyze the data, once you’ve collected and analyzed the data— prepare a report. The only thing left is to wait for the result.
There’s hundreds of popular case studies online but one of the most shocking to marketers was how image converts better than video. Did it also surprise you? Apparently, some images can convert 3% higher than video.
There’s no limit to how much you want to learn about a certain problem. There’s hundreds of case studies online for free, some are priced but don’t fret. Your investment towards knowledge will be fruitful. You learn a lot about conversion rate optimization through the experience of others.
Case studies says yes! A study shows that adding a human image can increase sign-ups for more than 100% However you have to pick the right human for your website. Test out poses and facial expressions.
After checking out this case study guide, be on your way and start to create a real impact on your conversion rate. Some of the studies may be similar to your current business situation, so all you need to do is analyze and implement what you’ve learned!
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