Reliable Hacks to Grow your Conversion Rate

Conversion rate optimization is crucial in marketing campaigns, so if you're still not getting the results you wanted after putting in a lot of work, something's wrong. You'll need to go through the hacks we have compiled below to improve your conversions!

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Create a sense of urgency

Create A Sense Of Urgency

Make your customer feel the FOMO (fear of missing out).

Add a pop-up to your site
Landing Page

Add A Pop-up To Your Site

According to a study by Sumo, the average conversion rate for all pop-ups is 3.09 percent. However, if you do it the right way, you can reach the top 10 percent of pop-ups which average a 9.28 percent conversion rate.

Remove unnecessary form fields
Landing Page

Remove Unnecessary Form Fields

It’s one of the best ways to kill your conversion rate. Remove all unnecessary form fields, leaving only those that are essential to accomplishing your goal.

Add testimonials, reviews, and logos

Add Testimonials, Reviews, And Logos

No one wants to be the first person to use a product or service. So, you can put their mind at ease by providing testimonials and/or reviews from past customers.

Reduce page loading speed

Reduce Page Loading Speed

Your page loading speed is one of the most important parameters that you need to consider when you want to do ecommerce conversion rate optimization. Nobody wants to wait for eternity for a page to load so you need to ensure that your website loads q...

Remove distractions
Landing Page

Remove Distractions

Your landing page should be clear, concise, and easy to navigate. If it’s not essential, don’t include it. Stick with what your visitors need to know and nothing else.

Improve the store’s security

Improve The Store’s Security

When people purchase from your store, they’re doing a financial transaction. This is why you must ensure that the transaction happens in the utmost security. For this, you need to secure your website.

Strengthen your CTA copy
Media Relations

Strengthen Your CTA Copy

Start with a CTA that starts with the word “Yes.” It’s highly effective psychologically because it paints the offer in a positive light.

Offer a money-back guarantee

Offer A Money-back Guarantee

As marketers and business owners, we know consumers avoid risk. They don’t want to put their money at stake unless they’re reasonably sure they’ll get what they paid for.

Design for mobiles

Design For Mobiles

You can start by building a responsive website. This ensures that it’ll fit on screens of all sizes and provide a great browsing experience. It can also help with search engine optimization (SEO) because Google uses mobile-first indexing now.

Add a countdown timer
Landing Page

Add A Countdown Timer

It’s natural to become anxious when time is running out. So, adding a countdown timer to your landing page may be just what you need to capitalize on this feeling.

Add a point of purchase upsell
Landing Page

Add A Point Of Purchase Upsell

While it doesn’t technically change conversion rates, it does increase revenue without any impact on your current funnel.

A/B test your headlines

A/B Test Your Headlines

A good headline can make or break a landing page. In fact, if you take the wrong approach, some people won’t read any further. They’ll simply hit the “back” button and vanish for good.

Nudge your visitors into action
Marketing Communications

Nudge Your Visitors Into Action

Convert your undecided site visitors into leads or customers by nudging them into completing your desired goals: Use words and phrases that are proven to trigger people into taking action.

Get to know your customers

Get To Know Your Customers

At the end of the day, whether you’re B2B or B2C, you’re ultimately selling to human beings—human beings who are both rational and emotional and are driven by their own needs and desires.

Study the trends

Study The Trends

You can gain a lot of insights by studying trends on user or customer behavior in your locale, industry, or target market.

Offer same-day delivery

Offer Same-day Delivery

People generally like to get hold of what they want immediately. If you offer same-day delivery, rest assured, a majority of your visitors will want to buy from you because of the immediate delivery incentive.

Do internal link building

Do Internal Link Building

Internal link building not only helps you reduce your bounce rate, but also guides your visitors through the pages and content within your site that you want them to see.

Utilize social media
Social Media

Utilize Social Media

While it’s important to optimize your website or webshop for conversions, it’s not the only channel you can use to attract customers and grow your sales. As people are spending more and more time on social media, it only makes sense to utilize these ...

Optimize “core web vitals”

Optimize “core Web Vitals”

While there’s really no ultimate “recipe” for ranking first in search results, we do know that there are certain best practices that help websites rank better in Google.

Write content optimized for ranking

Write Content Optimized For Ranking

Install keyword plugins/extensions to see keyword data right within your Google search interface. This will keep you aware of helpful keywords to use in your content.

Position and wording of CTAs

Position and wording of CTAs

The call to action (CTA) buttons, as evident from the name, prompts your visitors to perform a specific action. CTA buttons should be present on all your pages, and of course, they should be prominent to the visitors!

Integrate customer reviews

Integrate Customer Reviews

If you integrate customer reviews right on your product pages, though, not only does it build credibility, but it also helps potential buyers make an informed decision.

Create sales promotions

Create Sales Promotions

It’s no secret that customers love promotions! Why not take advantage of it? If you can offer a cool discount on products people like and you promote it well, there’s a chance that your conversion rate will see a spike.

Play on the scarcity effect

Play On The Scarcity Effect

Scarcity, or short supply of a product, can drive sales because it makes people want it quickly or before the stock runs out.

Improve the product page

Improve The Product Page

Inform, Seduce & Reassure. Is your product page fulfilling the three functions mentioned? Is it seducing the visitor into buying things from you? If not, it’s time to improve your product page.

Make your online store SEO-friendly

Make your online store SEO-friendly

Search Engine Optimization (SEO) is an essential element that helps people find your website through search engines. So why would you miss out on this opportunity?

Improve store navigation

Improve Store Navigation

You need to improve your store’s navigation to help your visitor find and purchase what they want quickly.

Multiple payment options

Multiple Payment Options

A crucial factor that enhances users’ experience is multiple payments options. Not all users who visit your site have the same option for payment. Some have debit cards, some have credit cards, and some might carry other options like PayPal.

Build multilingual stores
Landing Page

Build Multilingual Stores

If you build a multilingual store, you have a higher chance of converting visitors. Why? Because all your visitors aren’t native English speakers, and if a foreign user lands on your store and finds information in their native language, they’re more ...

Integrate currency switcher

Integrate Currency Switcher

If you cater to an international audience, showing prices in one currency won’t do the trick. Not only does it make it easy for visitors to browse through the site, but it also makes them more susceptible to buying from a site that shows them their n...

24/7 live chat support
Customer Service

24/7 Live Chat Support

Transparency is a factor that increases trusts in site visitors. And one of the factors that helps increase transparency is Live Chat Support.

Offer same-day delivery

Offer Same-day Delivery

People generally like to get hold of what they want immediately. If you offer same-day delivery, rest assured, a majority of your visitors will want to buy from you because of the immediate delivery incentive.

Return and exchange policy
Customer Service

Return And Exchange Policy

A Return and exchange policy ensures your visitor’s shop worry-free and with confidence. Hence, a clearly written customer-centric return policy can boost your sales and minimize cart abandonment because buyers will shop without any doubts.

Write effective copy

Write Effective Copy

If your website copy isn’t compelling people to buy, it’s time to put pen to paper and do some thinking. An effective headline (copy, title, or tagline) must be able to sell your USP (Unique Selling Proposition) without making it seem complicated.

Add ecommerce chatbot
Customer Service

Add Ecommerce Chatbot

It’s a revolution in the way a business interacts with customers. A chatbot lets users track shipments, simplify payments, or it even act as a personal assistant that accompanies the user through all the stages of a buyer’s journey.

Define your unique selling point (USP)

Define Your Unique Selling Point (USP)

Your USP helps you stand out, so defining one is important to entice your customer to purchase from you.

Retarget abandoned shopping carts

Retarget Abandoned Shopping Carts

Retargeting makes sure that you’re showing ads to only the customers who visited your store, added products to their carts and then left the store without finalizing their purchase. You can add an offer or discount in the retargeting ad to entice the...

Optimize different personas

Optimize Different Personas

Once the personas have been identified, it becomes necessary to design a communication suitable to respond to the needs perceived by potential customers. The ideal message varies depending on the type of target and channel used for digital advertisin...

Track customer behavior

Track Customer Behavior

Customer behavior can tell you a lot about how your site performs, how customers are interacting with your site, what posts or products get the most attention, which product sells the most, or where your customers are coming from, etc.

Use email marketing automation

Use Email Marketing Automation

With email automation this is possible: you can do a lead nurturing activity and send messages to a specific audience, shortening the distances between who sends the content and who receives it. This happens with a trigger: an event that becomes a tr...

Develop content strategy

Develop Content Strategy

Your ecommerce store is bound to fail if you are not able to attract the target online with your products. You can’t pretend to interest everyone, you must find your niche.

Start retargeting campaigns

Start Retargeting Campaigns

Setting up a remarketing strategy to your ecommerce store is extremely useful for increasing traffic, conversion rates, and retaining customers over time. It is a type of online advertising that relies on previous user actions when these actions did ...

Make sure add to cart button really sticks out

Make Sure Add To Cart Button Really Sticks Out

Make the add to cart button a certain color, and use that color al little as possible on the rest of your above the fold content.

Coupon codes

Coupon Codes

Coupon codes can also be really helpful when your trying to increase your conversion rates. It makes your customer feel like they’re getting a one-off promotion that they need to take advantage of.

Choose the right segment for split testing

Choose The Right Segment For Split Testing

It is important that you choose right audiences for your split test. Displaying your test pages to wrong audiences will skew your data. Use audiences and traffic sources that are the best match for your target audiences of the pages that you’re testi...

Prioritize your split test by funnel stage

Prioritize Your Split Test By Funnel Stage

If you’re planning to run an a/b test, prioritize pages that either fall in the persuasive end or the transactional end of your conversion funnel.

Make sure that your site is scalable to increase mobile conversions

Make Sure That Your Site Is Scalable To Increase Mobile Conversions

You’ll be surprised but no one screen size has more than 20% of the market share. It implies that users will access your mobile page on different screen sizes. Therefore, it makes sense to ensure that your page scales to both landscape and portrait v...

Ensure a mobile sitemap for better searchability

Ensure A Mobile Sitemap For Better Searchability

The first step to increase your conversions is to attract a lot of traffic to your mobile site. And you can do this by creating a separate XML sitemap for your mobile site. You can submit the sitemap to Google and Bing.

Upload your video to YouTube
Social Media

Upload your video to YouTube

More than 1 billion unique users visit YouTube each month and more than 6 billion hours of video are watched every 30 days. So, upload your product videos to YouTube and get it seen by an ever increasing number of video searchers.

Don’t forget to implement a linking strategy for your videos

Don’t Forget To Implement A Linking Strategy For Your Videos

Success of videos are evaluated by the same linking standards as almost all other forms of digital content. Therefore: It is important to cross-link your videos to other videos. Link your videos from relevant web pages and your blog posts.

Illustrate the benefits in bullet points

Illustrate The Benefits In Bullet Points

Illustrate the benefits in easy-to-read bullet points and more and more visitors will able to able to understand and comprehend the benefits of your offerings.

Test your emails on multiple screens

Test Your Emails On Multiple Screens

No one screen captures more than 20% of the market. This means, your emails will be read on a variety of devices, right from tablets to smart phones and from desktops to laptops. It only makes sense to test your email on multi devices, before you hit...

Use copy segmentation

Use Copy Segmentation

By now you already know that most of your target audiences are skimmers or scanners. And they prefer reading only those parts that are relevant to them. So, break your email content into smaller chunks to make it easy for your recipients to consume y...

Strategically use LSI keywords

Strategically Use LSI Keywords

Include important keywords in your content to make it search friendly. Don’t forget Latent Semantic Indexing (LSI) keywords to give your content that extra boost. Add your best keywords in title, Meta tags and Meta description.

Link internally to give your content SEO boost

Link Internally To Give Your Content SEO Boost

Internal linking helps you pass SEO link juice from one page to another improving the SERP ranking of both pages. Besides improving SERP rankings, internal linking helps you explain Google spiders what your page is all about since you control the anc...

Don’t make mandatory to sign-up

Don’t Make Mandatory To Sign-up

26% buyers abandon their shopping carts if forced to sign up. 1 in every 4 buyers don’t wish to sign up to make a purchase. Ask to sign-up once your buyer completes the purchase. Or better yet, provide the option of guest checkout.

Ask buyers to share your product page
Social Media

Ask Buyers To Share Your Product Page

Embed social share buttons on your checkout page and request your visitors to share your product page. Consider offering a little incentive to tempt them into sharing your products on social media. Social proof can help you create positive customer e...

Improve checkout page design with product videos

Improve Checkout Page Design With Product Videos

In fact, Marketing Sherpa says that visitors are 64% more likely to buy a product after watching a video on an online retail site. Add product videos to your product pages. Make sure that your video is clearly visible and properly optimized for mobil...

Checkout page optimization with security seals

Checkout Page Optimization With Security Seals

61% buyers don’t prefer purchasing from sites that miss a trust seal. Therefore, it makes sense to add trust badges and security seals on your checkout page in order to instill trust and confidence in your buyers.

How do you optimize conversion rate?

The most effective ways to optimize your conversion rate are adding a pop-up to your webpage, de-cluttering content, including customer testimonials or reviews, integrating a strong CTA, and adding a live chat.

How does conversion rate optimization work?

Conversion rate optimization or CRO is the act of optimizing every aspect of your website. It relies heavily on how the customers react to the changes implemented in your website.

What are the growth hacks for conversion?

Here are some of the most reliable hacks for conversion growth: reduce page loading time, shorten the checkout funnel, improve the position of your CTA, Include customer reviews, and create seasonal sales promotions.

What is a good Saas conversion rate?

An average Saas conversion rate ranges from 3% to 5%. Average is good, but you wouldn’t want to be just ‘good’, you want to be better. Strive for a higher conversion rate!

Is using CTA really helpful?

That is one of the biggest mistakes of marketers, ignoring call-to action strategy. Statistics says that 70% of websites have shortcomings in using call-to-action. Be part of the 30% and integrate CTAs now, call out to your customers!

What causes bounce rate?

When you website contains too many unnecessary features and information, the bounce rate of your page will most likely increase. Constantly optimize your website to completely avoid bouncing-away-visitors.

How do I know that my CRO hacks are working?

Not all hacks can fit your website and customers. What you can do is to do some browser testing, the result will tell you which conversion rate optimization hack works best for your team and visitors.

How do I make my website mobile friendly?

The following are some tips on how to make your app/page mobile-user-friendly: focus on easy navigation, add a noticeable search bar, mind the size of your buttons and links, and only set up the content the customers need the most.

How can browser testing help to increase conversion?

Testing your website will improve the over-all traffic into your sales funnel.Some of the advantages in testing would be: improving ROI, reduce bounce rates, low-risk modification, take out irrelevant content and achieve significant results.

Can lead capture form improve conversions?

Absolutely! Lead capture is one of the most essential part in conversion rate optimization. A study shows that only 20% of visitors fill out an online form honestly. So make your forms appealing enough so that they will input accurate information and completely answer everything.

That was the end of a massive hack guide to up your conversions. You have just added new techniques in your conversion rate optimization skillset. Competition is tough in the business industry, go start converting now!

We collect the most interesting content around conversion rate optimization. Let us know your best email to receive our favorite pieces weekly in your inbox!