Split testing is just a part of the optimization process. It was a stage to see what is wrong and can be improved. It can be safely said that split testing is just part of the initial testing process.
According to Brian Massey they have a 180 day program where they just test things out. So a few weeks is not enough to see quantifiable results.
No, it is not. Optimization is improving the whole process and getting a positive result. It is not just about testing opinions.
No. Competitors has their own strategy, it may be good to benchmark but to follow ther steps is not advisable because some factors are only present for them while you may not have all those factors.
No. Optimization tools are just tools, human intervention and statistics is very important to make a balanced result and strategy.
Yes, it does. Though do not employ developers but developers are essential in changing some of the most complex things that may make or break a business testing stage.
No. Testing stage is just testing the waters, it is not an absolute answer. Testing stage gives you a preview but not all the things you need so you may need further observations and research to make it complete.
Yes! Testing multiple variables at the same time is efficient when it comes to business. It saves time and money while testing just one thing waste a lot of time.
No, they are not permanent. CRO changes with time and you need to adapt, factors may change, trends may change so you need to keep up with those.
Yes, they do. In fact, a high-quality long content gets many shares and backlinks compared to shorter ones.
Now that you know what the common misconceptions about conversion rate optimization, you can freely implement strategies without being blinded sided by things being said by people. Information is rampant and sometimes you don’t always have the privileged to check this volume of information. Use these lists well and may convert high.
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