The following are the common CRO mistakes by marketers: misunderstanding statistical and practical significance, getting mislead by spambots, thinking correlation is the same with causation, and disregarding traffic source.
The following are the common copywriting mistakes to avoid for better conversion: targeting the wrong audience, focusing on the wrong topics, dragging your list of benefits for too long, and putting too much force into your tone.
Possibly because you’re overwhelming the users with too many options, your CTA’s are not prominent enough, the wrong language, you got nothing to offer in exchange for their information, and unattractive color scheme.
Your website should load faster before your visitor can even think of clicking away. You may use tools like Pingdom to conduct stress and load stress that could have affected your server response time. Also, reduce your CSS/JS and HTML files.
Don't bore your visitors with ugly web design, try to make use of data analytics and customer behavior tools to compare and contrast which style is preferred by your audience. After all, about 66% of users associate good design to credibility.
Definitely! Make the images on your website as visual as possible to appeal to your customers much stronger. Only use a high-quality image with a 360-degree view of the product. Your images should be as real as possible to earn the trust of your potential customers.
Imagine a customer bouncing away just because of the complexity of your checkout page, totally unacceptable. Discard irrelevant fields, add more payment methods, and make it mobile-friendly at all costs.
In general, tests are important in all stages of marketing. You need to constantly improve and re-do a lot of elements on your website. As the user experience evolves, you have to move faster. If you're confused about which test to start with, try the most common A/B testing.
Search engines are useful in boosting user engagement with your website. A good search engine should include pre-populated keywords, cross-selling recommendations, and auto-correct features.
One common mistake of copywriters is putting too much product information but cutting on your content too much can also backlash. The keyword here is balance, take note of just how much do they want to know.
Now that you learned what mistakes to avoid, don’t ever forget them! As the saying goes, learn from your mistakes! But once you know what you’re doing wrong, avoid them at all costs! Lessen your mistakes to increase sales!
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