AB Testing Resources for Higher Conversions

A massive percentage of A/B Testing campaigns get dropped because of the lack of resources. Every element in A/B Testing can impact the conversion rate of your page, so check the guide that we've put together to help you get started.

We collect the most interesting content around conversion rate optimization. Let us know your best email to receive our favorite pieces weekly in your inbox!

Blog Articles
5 Tips to Run A/B Tests The Right Way

5 Tips to Run A/B Tests The Right Way

As powerful as it may be, A/B testing is also hard to understand for most businesses. So in this article, I’ll share some tips to help you do A/B testing the right way.

A/B Testing Tutorial: From Beginner to Pro in a Blog Post

A/B Testing Tutorial: From Beginner to Pro in a Blog Post

A/B testing—for all the content out there about it, people still mess it up. From testing the wrong things to running A/B tests incorrectly, there are lots of ways to get it wrong.

Multivariate and A/B Testing Best Practices

Multivariate and A/B Testing Best Practices

Done incorrectly, AB testing can result in a waste of money, misuse of staff-hours, and, even worse, a decrease in your conversion rates. Here are ten best practices you must follow when conducting a multivariate test.

Videos
Everything A/B Testing

Everything A/B Testing

This workshop covered the important topics of when to use A/B testing, how to implement it and most importantly, how to measure the results. Anna Marie also talked about why A/B testing sucks.

A/B Test Like a Pro

A/B Test Like a Pro

What is A/B testing? Why should you care? And, once you do care, how can you start using Firebase to run A/B tests in your mobile apps? In this video, we'll explain how A/B testing works in Firebase and what you need to do to get ready to run your o...

A/B Testing Intro: Why, What, Where, & How to A/B Test

A/B Testing Intro: Why, What, Where, & How to A/B Test

What is A/B Testing? Good A/B Testing can make you more money and get you more conversion for your business. If you are interested in data science you need to know A/B Testing.

Discussions
Improving Conversion For Small Businesses That Don’t Have Enough Traffic For AB Testing

Improving Conversion For Small Businesses That Don’t Have Enough Traffic For AB Testing

AB testing is interesting because it promises objectivity. You run a test, one variation performs better, there is a winner and a loser, people's opinions no longer matter, life is simple.

What is the most valuable thing to know about ab testing a home page?

What Is The Most Valuable Thing To Know About Ab Testing A Home Page?

Before you begin testing, start with a hypothesis and then come up with some ideas and goals. If your goal is to increase conversion rate for newsletter signups, then maybe it means testing a new button color, larger (or smaller) sized buttons, diffe...

Collections
14 A/B TESTING CASE STUDIES: E-COMMERCE EDITION

14 A/B TESTING CASE STUDIES: E-COMMERCE EDITION

In the melting pot of A/B testing case studies that you can find on the web, not so many of them are helpful for your business niche. One successful case can’t suit all industries due to the factors like diverse audience, sales funnels, and other thi...

The Top 20 A/B Testing Case Studies that Every Marketer Should Read

The Top 20 A/B Testing Case Studies that Every Marketer Should Read

There are numerous ways in which testing, especially A/B testing or the more complex multivariate approach, can be used to help your business. From improving your copy to streamlining your design for the best possible user experience to removing fric...

Here Are 10 Fascinating A/B Testing Examples That Will Blow Your Mind

Here Are 10 Fascinating A/B Testing Examples That Will Blow Your Mind

If there’s one thing you need to know about good design practice, it’s that good designers test their work. As a business owner, you should be testing everything that goes in front of a user – websites, landing pages, emails, etc. – if you want the b...

Case Studies
5 Best A/B testing Case Studies and Learnings

5 Best A/B testing Case Studies and Learnings

When it comes down to it, your website’s primary goal is to get results for your business — in the form of sales, leads, form submissions, and other conversions that matter for your goals. This means that it needs to not only look great, but also pro...

Landing Page A/B test on Data36 (A/B Testing Case Study)

Landing Page A/B test on Data36 (A/B Testing Case Study)

In the last few years, the Data36 blog has grown slowly but steadily. As of the time I’m writing this article (11 November 2019), the monthly traffic is well above 100,000 unique visitors. I feel honored to have this many people’s attention from all ...

How A Single A/B Test Increased Conversions by 336% [Case Study]

How A Single A/B Test Increased Conversions by 336% [Case Study]

In the post below I am going to share a step by step case study in which we increased conversions 336% (that’s not a typo or stuck key – it’s a legit 336%) for a client who owns and operates a career college. For this client leads are their life-bloo...

What is the difference between Split URL Testing and A/B testing?

This method is often confused with A/B testing. Split URL testing - tests multiple variations on different URLs while A/B testing occurs on one web page only.

What is A/B Testing?

It is a testing process in which two forms of a webpage or app to find out which variant is performing better at driving more conversions.

How to split traffic for the A/B test?

Segmenting your audience from either of these two different points: the first time a user lands on the website or the first time the user enters the checkout page.

How to optimize A/B Testing?

You can optimize you’re a/B Testing with Online Customer Feedback. To be able to use it properly, test variations are needed for user conversion rates. The customer's feedback gives you an idea if your testing efforts are doing well.

What are the advantages of A/B Testing?

Here's an outline of the benefits you'll get when you use A/B tests: Reduces Bounce Rate, Provides high ROI, Lessen friction between customers and your brand, lastly, it gives statistically significant improvement.

Can A/B testing test multiple variations?

Yes. However, it doesn't do well in testing more than four variations at once. Not only does it slow down the process but also doesn't produce dependable results.

What is Multivariate Testing?

Multivariate testing is a method of testing similar to A/B Testing. It needs a high-traffic platform to have significant results, the multivariate test provides variations for all possible combinations to see which one contributed the most.

How does A/B testing work?

It starts by gathering relevant data on your website's current features and see how customers react to it, then variations of those features will be made to improve conversion rate.

Is A/B testing popular?

The business trends these days are now relying on testing to gain a significant increase in their conversion rate. Thus, the demand for A/B testing tools and resources has also increased.

What are the research tools for testing?

Here are five useful research tools: Landing Page Analyzer, Google Analytics, Significance Calculator, Abtestbot, and Duration Calculator.

Now that you’ve checked out our compiled A/B Testing resources, your team can now work on what changes will do the job best for your website. Start now and know if it helps or hinders conversions and sales.

We collect the most interesting content around conversion rate optimization. Let us know your best email to receive our favorite pieces weekly in your inbox!