Advertising Resources for Higher Conversions

Advertising is very broad. There are many information out there that just the thought of it will drown you already. So to help you, we have collected the most important resources that will help you make meaningful conversions!.

We collect the most interesting content around conversion rate optimization. Let us know your best email to receive our favorite pieces weekly in your inbox!

Blog Articles
Advertising Conversion: Everything You Need to Know

Advertising Conversion: Everything You Need to Know

One after the other, these “conversions” lead visitors through the buyer’s journey, and grow more meaningful along the way: prospects convert to leads, leads to customers, and customers to loyal advocates.

Facebook Ads vs. Google AdWords: Which Should You Be Using?

Facebook Ads vs. Google AdWords: Which Should You Be Using?

The two companies’ long-standing rivalry, often dramatized by technology media outlets, was taken as irrefutable evidence that the two platforms were in direct competition with one another, and that it was necessary for businesses of all sizes to mak...

Videos
Facebook Ads and Conversion

Facebook Ads And Conversion

Retargeting people who’ve already been to your website or seen your content is the best way to spend your marketing $$$$ on Facebook. They’ve seen your content and they already know what you’re offering… which means they’re already interested.

Facebook Ads Strategy: TRAFFIC Ads or CONVERSION Ads?

Facebook Ads Strategy: TRAFFIC Ads or CONVERSION Ads?

Facebook traffic ads are great at generating a lot of website traffic, but those people may not convert very well.

What is Digital Advertising? | A Beginner's Explanation of Digital Advertising

What is Digital Advertising? | A Beginner's Explanation of Digital Advertising

Digital advertising is a BIG part of many business' digital marketing strategies.

Discussions
How can I increase traffic on my blog site and advertisement conversions?

How Can I Increase Traffic On My Blog Site And Advertisement Conversions?

Everyone is looking for site traffic, but only few able to make it. First of all you must know that the key of traffic and conversion is "Happy Customers or Happy Site Visitors". If your site visitor is happy with what you have provided them, this wi...

What strategies and techniques of online advertising will increase conversion rates for my client?

What Strategies And Techniques Of Online Advertising Will Increase Conversion Rates For My Client?

When it comes to online advertising one of the biggest tools in the tool bag of the marketer is the landing page. Such a page is engineered from the start to maximize the conversion rate so that the most of the traffic source is made. However, not al...

Collections
20 GREAT DIGITAL MARKETING & ADVERTISING CASE STUDIES

20 GREAT DIGITAL MARKETING & ADVERTISING CASE STUDIES

Advertising case studies are often more effective than brochures and traditional sales collateral. People connect with stories, and there’s no better method of storytelling in business than using your customer testimonials and in-depth analysed data ...

5 Display Ads Best Practices to Use with Every Ad

5 Display Ads Best Practices to Use with Every Ad

If you’re like most people and the ads were like most display ads, odds are that you don’t even remember seeing them. Banner blindness is a very real phenomenon—one that you want to avoid with your own display ads.

7 BEST PRACTICES FOR IMPROVING YOUR DISPLAY ADVERTISING

7 BEST PRACTICES FOR IMPROVING YOUR DISPLAY ADVERTISING

Any business that transacts online, whether selling products directly or communicating with customers, should have probably heard of display advertising.

Case Studies
How Miele UK and Circus PPC delivered 575% growth with paid search

How Miele UK And Circus PPC Delivered 575% Growth With Paid Search

Circus PPC was highly commended in the ‘Most effective use of Paid Search’ category at The DADIs 2019 with its campaign for Miele UK. Here, the agency reveals the challenges faced and the strategies used to deliver this successful project.

Local Pay-Per-Click Advertising

Local Pay-Per-Click Advertising

Select Renovations is a commercial and industrial roofing company based out of Fraser, Michigan with over 20 years of roofing experience. Over the years, Duro-Last Commercial Roofing has become the company’s specialty.

Google Ads Case Study For An ECommerce SaaS Provider (In Depth)

Google Ads Case Study For An ECommerce SaaS Provider (In Depth)

In this post we’re going to walk through an eCommerce SaaS google ads case study. We’ll walk you through how we took one lucky eCommerce software as a service (SaaS) provider with a 5 figure monthly ad budget, from being a company with account mainte...

What is an advertising conversion?

It is the counted interaction of a potential customer who clicked or viewed an advertisement online that led them to purchase or inquire.

What are the types of advertising conversion?

The following are some of the most common types of advertising conversion: Click-through, Leads, Purchase/Sale, and Video views.

How to create a high converting Ad?

You should start by choosing the right platform to place your advertisement. Narrow down your target audience, that way you can generate leads more easily. Always start with a goal, what is the purpose of your Ad?

Is Advertising all about Ad?

Not exactly anymore. In, today’s fast-paced digital world, consumers are very expectant in having a more customized or personalized experience online.

How to calculate conversion rate in advertising?

In terms of advertising, the conversion rate can be measured by dividing the total number of conversions your ad receives by the total number of ad interactions. You can also use conversion tracking for your campaigns.

Is Ad copy relevant?

The choice of words plays a vital role in the efficiency of your ads. In this regard, using relevant Call To Action (CTA) words/phrases should be present in your ad copy to maximize the number of conversions.

What is Ad Schedule?

Automatic ad scheduling allows you to schedule your ads at a particular time you think it will perform best. Optimized Ad Schedule is essential in your advertising strategy because it saves you time and lets you avoid manually scheduling ads/bids daily.

How can I test my Ads?

Ads are costly and need a huge amount of brainstorming. In order to maximize your budget, use tests to determine which strategies/advertisements performed better in improving your conversion rates. A/B testing is one example.

Is creating an ad easy?

It is relatively easy to make an ad, what makes it challenging is generating sales from them. The average conversion rate from advertising is 2-4%. So head out and formulate the perfect strategy to make it beyond that.

Do I need keywords for my Ad?

Not just any keywords, you need the most relevant ones so it doesn’t unnecessarily consume your budget, You need to be as specific as possible so that your ad can stand out amongst others.

The internet is very big, that when you type the words advertising and conversions there would be about 1,000,000+ results. You wouldn't even know where to start! You won't have the time to study all of them and make conversions. So to give you a shortcut we gabe you this list so you can do conversions right away!

We collect the most interesting content around conversion rate optimization. Let us know your best email to receive our favorite pieces weekly in your inbox!