Analytics Resources for Higher Conversions

Do you know what really matters when it comes to conversions? Find out through this list of Analytics Resources that will help you not with just data interpretation but raising conversion rates too!

We collect the most interesting content around conversion rate optimization. Let us know your best email to receive our favorite pieces weekly in your inbox!

Blog Articles
51 Tips To Succeed With Web Analytics

51 Tips To Succeed With Web Analytics

Investments in Web Analytics can pay off big, but the degree of success depends on many factors.

How to become a web analytics expert: 5 top tips

How To Become A Web Analytics Expert: 5 Top Tips

Understanding your website is paramount to business and marketing success. Your website, the online hub of all brand activity, not only effects your brand reputation and stake within the market place, it also offers exciting revenue opportunities, pi...

Top 7 Digital Analytics Industry Trends for 2020

Top 7 Digital Analytics Industry Trends for 2020

Some of these will certainly be repetitive from my 2019 trends blog post, but perhaps with a slightly different take on them or with an updated perspective.

Videos
Google Ads Conversion Tracking With Google Analytics - Track Forms, Clicks, and Transactions

Google Ads Conversion Tracking With Google Analytics - Track Forms, Clicks, and Transactions

Learn how to set-up Google Ads Conversion Tracking with Google Analytics. We will go over Google Ads Conversion Tracking for Shopify and WordPress so you can track everything from important page views, clicks on buttons, transactions, and every time ...

Digital Analytics Fundamentals | Web Analytics For Beginners | Digital Marketing | Simplilearn

Digital Analytics Fundamentals | Web Analytics For Beginners | Digital Marketing | Simplilearn

This Digital Analytics Fundamentals Tutorial will give an introduction to Digital Analytics, introduction to Data Analytics followed by some real life examples.

Introduction to Web Analytics - Zach Olsen

Introduction to Web Analytics - Zach Olsen

If you are wondering how you can be a huge asset to your company and drive up profits, web analytics is it!

Discussions
Different conversion count in Adwords and Analytics (Conversions imported from Analytics)

Different conversion count in Adwords and Analytics (Conversions imported from Analytics)

I'm currently trying to analyze the conversions of my Adwords campaigns. Since we didn't have the opportunity to implement a proper tracking, we're just tracking whether users a going to the book appointment or contact section page. (Therefore we're ...

Why is the use of analytics so important in digitizing companies?

Why Is The Use Of Analytics So Important In Digitizing Companies?

Digital analytics is a tool for collecting, measuring & analysing the qualitative and quantitative data. The data is then used to enhance and modify to provide a better online experience.

Collections
Top 10 best practices for next-gen analytics

Top 10 Best Practices For Next-gen Analytics

Research shows that companies using analytics for decision making are 6% more profitable than those that don’t.1 “Companies understand the value of analytics,” says TDWI’s Fern Halper. “They want to be predictive and proactive,” Halper says, “and are...

Data Analytics Tools: Tips, Best Practices & Buyer’s Guide

Data Analytics Tools: Tips, Best Practices & Buyer’s Guide

In today’s data-driven world, data analytics tools are more important than ever. Enabling businesses to analyze raw data from multiple data sources, identify correlations and trends, and even make predictions about the future, data is a key driver of...

TOP 10 DATA ANALYTICS TOOLS

TOP 10 DATA ANALYTICS TOOLS

The growing demand and importance of data analytics in the market have generated many openings worldwide. It becomes slightly tough to shortlist the top data analytics tools as the open source tools are more popular, user-friendly and performance ori...

Case Studies
New Case Study for Analytics Interviews: Dawn of Taxi Aggregators

New Case Study for Analytics Interviews: Dawn of Taxi Aggregators

Gone are the days, when your trip cost only depended on the number of kilometers. Today it depends on a number of factors making it confusing enough to puzzle customers and the drivers. Here are a few charges you might see on your hired taxi’s invoic...

A Marketing Analytics Case-Study: RealEats Edition

A Marketing Analytics Case-Study: RealEats Edition

Growing at an extremely fast rate and increasing their advertising spend on a monthly basis, Real Eats seeks to establish a measurement strategy across their digital marketing campaigns and figure out the best way to optimize their marketing within a...

Analytics For Better Insights.

Analytics For Better Insights.

In the midst of enormous growth driven primarily through acquisitions and expansions, our client was struggling to keep track of all of their patient accounts and because of this, was suffering from a higher-than-normal amount of bad debt write-offs ...

Can Google Analytics track conversions?

Yes, they do track conversions based on hard and soft goals engagement conversions, but you still need to set it up on your Google Analytics account for you to see your desired information easily.

What is the goal value in Google Analytics?

It is the dollar value designated on your completion goal in Google Analytics. In short, this is what you will set to achieve throughout your campaign.

What can I do with Google Analytics?

You can find out which campaigns bring the most traffic and conversions, see where your best visitors are, learn what people are searching for on your site, see your top content, identify your worst performing pages, etc.

Why you should not use Google Analytics?

If you are trying to establish your traffic, having Google Analytics can cost you your traffic and prevent any growth. Why? Because Google uses the data they collect from your site and once they know that your site is not popular they can remove it from the best search result or first page search result.

What are the sections in Google Analytics?

In the dashboard of your Google Analytics account you can see Real-Time, Audience, Acquisition, Behavior, and Conversions.

Is Google Analytics free?

Yes, it is free. They even call it “freemium” service. Individuals or organizations can use it freely, but for more advanced features and services, there is a monthly recurring fee.

Does WordPress have built in analytics?

No, WordPress doesn’t have built-in analytics. You can install your preferred analytics software on your site though that is much like a plug-in.

What is conversion analytics?

It is the analysis of how much people or visitors are converted into customers from the data gathered on your site. Not only that, but you can also get other traffic information through conversion analytics.

What is a dimension in Analytics?

Dimensions in analytics are the characteristics of your site that can have a value. Examples of these are browsers, landing pages, campaign, pages, customer services, etc.

What are the scopes of analytics?

Ther most common scopes in analytics are user, session, and hit. These scopes help the analytics add the metrics that the desired result or report needs. There are also other scopes like product scopes, customer engagement, etc.

Gathering data, organizing them, and then finally interpreting them, you'll be able to do more than just see in numbers what is happening with your business, but it with you can also discover opportunities to increase conversions too!

We collect the most interesting content around conversion rate optimization. Let us know your best email to receive our favorite pieces weekly in your inbox!