There are two primary types of visitors that represent a huge chunk of app store traffic. First are those visitors that already have a set goal in mind, they usually won’t read your app page at all. Second, are exploring visitors. They are the ones who browse through the app page content.
Being consistent is good, but in this matter, you might wanna throw that out of the window. You should design your app in a different creative on each platform.
Yes! It can make a huge difference. Research says a good video app video can boost CVR by up to 40%. The average video watch time for app preview videos is 4-6 seconds so make it worth watching.
Aside from gallery orientation on your app store page, you have to strategize a good screenshot design. Here are three styles that can help: Feature-oriented, Lifestyle-oriented, and a hybrid of the first two.
A list of the things you need to optimize across different traffic sources: your Video and Screenshot Gallery, your Icon, and the First Impression Frame.
App stores are gradually changing. What’s on-trend right now might not be work on the visitors in a few weeks. You should frequently test your apps at least 2-4 times before each update release.
App Store Optimization is the process of determining changes that will impact the rank of an app in the app stores. App Store Optimization tools are needed in boosting your app’s visibility and traffic.
Here are three of the leading app store optimization tools (ASO) that can provide you app analytics, app intelligence, and app review: Gummicube, Moburst, and App Growth Network.
App Marketing Copy Optimization handles the changes that need to be done for your design and visual output, for example, your app’s icon and preview video.
Benchmark by definition means a standard of excellence. In terms of app store conversion rate, it is the accepted percentage of users who downloaded your app.
The following app store resources serve as a guide only, it is still important to make sure it works for your team’s specific goals. Still, the information above is essential in raising your conversions through app store optimization. Use this to your advantage now!
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