App Store Resources for Higher Conversions

App store page holds the key in the most effective marketing for driving sales. There’s no perfect formula in getting higher conversions, only good strategies, and the right resources. We've put together a guide of updated app store resources to help you get started.

We collect the most interesting content around conversion rate optimization. Let us know your best email to receive our favorite pieces weekly in your inbox!

Blog Articles
10 Killer App Store Tips to Boost Your Conversion Rate

10 Killer App Store Tips to Boost Your Conversion Rate

Some say crafting a good App Store page is an art, but we say it’s a science.

Average App Conversion Rate per Category [2020]

Average App Conversion Rate per Category [2020]

In this blog we have analyzed conversion rates for both the Apple App Store and Google Play Store for each major category in the US.

Mobile Apps: What’s a Good Conversion Rate?

Mobile Apps: What’s a Good Conversion Rate?

Mobile app conversions go far beyond downloads; in fact, the real conversions happen in-app, when an engaged user converts on a specified goal. But as prolific as mobile apps have become, marketers feel they don’t have the insights to optimize their ...

Videos
How to Increase In-App Purchase Conversion Rates

How to Increase In-App Purchase Conversion Rates

In this interview, he walks us through his thought process on how he weaved different elements together to arrive with a very polished, flawless game and the creative ways he employs to successfully convert users.

6 Best Shopify Apps to Boost Conversion & Sales

6 Best Shopify Apps to Boost Conversion & Sales

We hand-pick 6 best Shopify apps worth your try, which we have ourselves tested and assessed based on comparison with other similar options.

The Top Shopify Apps to Boost Conversion Rates And Get more Sales

The Top Shopify Apps to Boost Conversion Rates And Get more Sales

In this video I breakdown the top apps to install on your Shopify Store to boost conversion rates and get more sales from your store.

Discussions
What are the most effective Shopify apps for conversions?

What Are The Most Effective Shopify Apps For Conversions?

With thousands of apps in the Shopify App Store, you have a lot of options when it comes to extending the functionality of your online store.

FREE: Shopify App to boost your conversion rates

FREE: Shopify App To Boost Your Conversion Rates

We're developers from Europe and most of our apps are paid, but we decided to give you something for free, because we really love Shopify community.

Collections
App Store Optimization Tips – 15 ASO Case Studies

App Store Optimization Tips – 15 ASO Case Studies

“Does that A-S-O thing really work?” We hear this question quite a bit and we don’t really blame anyone for asking. After all, it is a little hard to believe that a few little tweaks can have such a big impact on how many times your app is downloaded...

The App Store Optimization Checklist: Top 10 Tips

The App Store Optimization Checklist: Top 10 Tips

App Store Optimization, or ASO, is a way of ensuring your app meets app store ranking criteria and rises to the top of a search results page. But how does a marketer optimize for better discoverability in an app store?

4 App Store Optimization Best Practices to Remain Competitive in 2020

4 App Store Optimization Best Practices to Remain Competitive in 2020

App Store Optimization (ASO) has changed over the years, bringing rise to new marketing channels and best practices. Generating impressions and installs in today’s market takes more than simply updating your keywords with terms that have worked in th...

Case Studies
ASO Case Study – 479.42% App Downloads Increased Less Than 90 Days

ASO Case Study – 479.42% App Downloads Increased Less Than 90 Days

By reading the title, you might think that how this even possible. Rising such numbers of apps download in just 90 days seems impossible. Right?

ASO Case Study - 700% Increase in Downloads with App Store Optimization

ASO Case Study - 700% Increase in Downloads with App Store Optimization

Although we work with some of the largest app publishers in the world, NDAs prevent us from doing as many in-depth case studies as we would like. Actually, it is tough to get any company to do a case study, NDA or not. But that is completely understa...

How we Increased Monthly App Installations by 159%: ASO Case Study of My Airtel App

How we Increased Monthly App Installations by 159%: ASO Case Study of My Airtel App

Bharti Airtel is a name to reckon with in the Indian telecom sector. Airtel continues to lead the sector with 29.80% market share after adding another million subscribers to its fold in the month of September 2017, as per COAI data. Their total subsc...

What are the types of visitors in app stores?

There are two primary types of visitors that represent a huge chunk of app store traffic. First are those visitors that already have a set goal in mind, they usually won’t read your app page at all. Second, are exploring visitors. They are the ones who browse through the app page content.

Is design important in different App Stores?

Being consistent is good, but in this matter, you might wanna throw that out of the window. You should design your app in a different creative on each platform.

Is an App Video better than images?

Yes! It can make a huge difference. Research says a good video app video can boost CVR by up to 40%. The average video watch time for app preview videos is 4-6 seconds so make it worth watching.

What is an App Screenshot Strategy?

Aside from gallery orientation on your app store page, you have to strategize a good screenshot design. Here are three styles that can help: Feature-oriented, Lifestyle-oriented, and a hybrid of the first two.

How to Optimize Traffic Sources in App Stores?

A list of the things you need to optimize across different traffic sources: your Video and Screenshot Gallery, your Icon, and the First Impression Frame.

How often should I test my apps?

App stores are gradually changing. What’s on-trend right now might not be work on the visitors in a few weeks. You should frequently test your apps at least 2-4 times before each update release.

What is App Store Optimization (ASO)?

App Store Optimization is the process of determining changes that will impact the rank of an app in the app stores. App Store Optimization tools are needed in boosting your app’s visibility and traffic.

What are the best App Store Optimization tools?

Here are three of the leading app store optimization tools (ASO) that can provide you app analytics, app intelligence, and app review: Gummicube, Moburst, and App Growth Network.

What is App Marketing Copy Optimization?

App Marketing Copy Optimization handles the changes that need to be done for your design and visual output, for example, your app’s icon and preview video.

What’s an App Conversion Rate Benchmark?

Benchmark by definition means a standard of excellence. In terms of app store conversion rate, it is the accepted percentage of users who downloaded your app.

The following app store resources serve as a guide only, it is still important to make sure it works for your team’s specific goals. Still, the information above is essential in raising your conversions through app store optimization. Use this to your advantage now!

We collect the most interesting content around conversion rate optimization. Let us know your best email to receive our favorite pieces weekly in your inbox!