Attribution Resources for Higher Conversions

Attributing conversions to marketing channels can be a hassle only because there are too many available attribution models right now. Choosing the right attribution resources can be challenging but worry no more! We’ve created a guide just for that problem!

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Blog Articles
How to Do Conversion Attribution Modeling

How to Do Conversion Attribution Modeling

Customers don’t usually see one ad and then click over to purchase. In reality, the path is much more complex, and usually includes various marketing channels – organic and paid search, referral, social media, television.

About Actions Attributed To Your Ad

About Actions Attributed To Your Ad

When a person sees your ad on Facebook, Instagram or the Audience Network, there are several actions that they can take, such as watching a video in the ad or visiting your website and buying a product.

Attribution Models for Marketers: The Definitive Guide

Attribution Models for Marketers: The Definitive Guide

We would like to think that a visitor finds your blog or clicks an ad, and immediately converts into a sale or lead. Unfortunately, that is rarely the case.

Videos
What Is Attribution Modeling? A Quick Explainer for Marketers

What Is Attribution Modeling? A Quick Explainer for Marketers

Attribution modeling is a set of rules for assigning credit to the various touchpoints in the conversion path. It helps marketers understand trends in how prospects move through the path to purchase.

Attribution Modeling and Multi-Channel Marketing

Attribution Modeling and Multi-Channel Marketing

This video introduces viewers to Attribution Modeling, including Markov, Hidden Markov, and Survival Modeling. All of these methods attempt to quantify the importance of each touch-point in the customer’s journey towards purchase.

Attribution Modeling - An In-Depth Guide

Attribution Modeling - An In-Depth Guide

Attribution modeling is perhaps one of the most important, but under-covered topics in the digital marketing industry.

Discussions
What is marketing attribution, and what are some of the best tools for marketing attribution?

What Is Marketing Attribution, And What Are Some Of The Best Tools For Marketing Attribution?

Generally speaking, marketing attribution is the concept of attributing consumer actions to a specific marketing effort in order to measure its efficiency. The type of marketing attribution an advertiser can choose to implement ranges from simple to ...

What is the best free tool for digital attribution modeling?

What Is The Best Free Tool For Digital Attribution Modeling?

Google Analytics of course. Their Top Conversion Paths report allows you to see every ad touch each person has had who has completed goals, and it also integrates with Google Adwords so you can see which display impressions and video views had an eff...

Collections
Three top retailers share their marketing attribution stories

Three Top Retailers Share Their Marketing Attribution Stories

Marketers continue to be ambitious with creative digital campaigns and cross-device usability as new technologies emerge, but many still don’t truly understand which channels are actually working.

EIGHT BEST PRACTICES FOR IMPLEMENTING MULTI-TOUCH ATTRIBUTION

EIGHT BEST PRACTICES FOR IMPLEMENTING MULTI-TOUCH ATTRIBUTION

Savvy marketers realize the benefits of omnichannel marketing. They use sophisticated tactics to engage their best customers and prospects wherever they are—online, on their phones, watching video or TV, or out of home.

BEST PRACTICES FOR ATTRIBUTION

Best Practices For Attribution

Have you been struggling to figure out the correct way to give photographers and other visual artists credit for their work? Read this.

Case Studies
Case Study: How Attribution Tracking Improved Sales

Case Study: How Attribution Tracking Improved Sales

This manufacturer approached Brand Buddha to establish attribution tracking across all of their various marketing strategies.

Case Study: An in-app attribution adjustment made all the difference for one healthcare org

Case Study: An In-app Attribution Adjustment Made All The Difference For One Healthcare Org

Providence St. Joseph Health is a multi-state healthcare organization that faced a challenge in 2016. Their teledoc service’s cost per action (CPA) was over $560 for each telehealth visit. This was overly inefficient, but Providence was committed to ...

Marketing attribution: a fictional Tableau case study

Marketing attribution: a fictional Tableau case study

To stay competitive, companies need to continuously deliver better and better experiences for their customers. But the range of marketing touchpoints can be overwhelming to manage, and the customer journey can rapidly become a series of disconnected ...

What is attribution?

Attribution is the study of determining the marketing tactics that leads to a higher conversion rate. It’s a detailed process of how a user first came in contact with your brand until that user became a customer.

What are attribution tools?

In simple terms, attribution tools measure attribution. It covers the entire course of your customer’s journey. It helps you know which channels are performing well and increase ROI.

What is an attribution model?

An attribution model is a foundation that meticulously follows the starting point of your customer’s engagement with your website/page. This way, you’ll know the features that affect your conversions the most.

How do you make an attribution model?

First, you have to utilize a large data set to accurately understand the customer touchpoints with. Be flexible and make a customized approach specifically for your business. Remember to always monitor and analyze your data through attribution tools.

How attribution affect conversion?

Each engagement made by a potential customer with a brand gets mapped out by attribution. Marketers are leaning towards attribution models to know a more detailed journey of the customers into buying the product, services, or idea of a brand.

What are the different attribution models?

Jump into our list of main attribution models here: First Click, Last Click, Last Non-Direct Click, Linear Time-Decay, Position-Based, and Custom Attribution.

What is attribution rate?

Attribution rate is the metric that shows the marketers the ratio between the total organic visits and the total number of attributed visits. Signifying the performance of a campaign.

What is attribution tracking?

Attribution tracking is defined as a process of collecting data on customer touchpoints through attribution tools. The data collected by the tools will be used for attribution modeling which in turn will decide which features helped in conversion.

Why use attribution tools?

Attribution tools provide clarity about modern digital marketing. Since attribution has become a key strategy in modern digital marketing nowadays, relevant tools will be needed to support your attribution model/frameworks.

How to evaluate attribution tools?

It is important to evaluate attribution tools to optimize your conversion rate. The following are the primary criteria: Data Integrations, Devices, Platform Security, Attribution models, ROI Tracking, and how they handle over-attribution.

Utilize the attribution resources in this guide to improve your conversion rates. Choose wisely, you don’t want all of that time and budget to go to waste. Start experimenting and tinkering now to find the best resources for your team.

We collect the most interesting content around conversion rate optimization. Let us know your best email to receive our favorite pieces weekly in your inbox!