There\s mainly two problems that might be the reason why your social media traffic is not converting: Social media user’s intent, and social media user’s attention span.
What worked for others ‘may’ also work for you. Use your competitor’s accomplishments as inspiration for tactics that you can experiment on your own audiences.
To apply competitor monitoring tools to your marketing strategy, you need to use statistics to easily know what is the better decision to make.
BuzzSumo is a competitor monitoring tool that can help you view your competitors: Facebook engagements, Twitter shares, Pinterest shares, Reddit engagements, and inbound links.
The following are the two most common online competitor analysis tools to keep track of your competitor’s search results performance: Ahrefs and MozBar.
To nurture better leads— Mailcharts and Owletter are useful tools to help your email marketing strategy, Consider using Mailcharts first since they offer a free version.
The three main types of market competitors are Direct/Primary competitors, Indirect/Secondary competitors and Replacement/Tertiary competitors.
Competitive analysis is the best practice in making your company stand out and identify industry trends in SEO, branding, go-to-market strategy, pricing and many more to generate more traffic.
Definitely! You have to realize that your pricing strategy is one of the biggest key element in defeating your competition. Know the right factors to consider in your product’s pricing.
When you can’t do much in lowering your prices, here are some ideas that you can use to compensate: Personalization, Gift cards, Giveaways on social media, and loyalty program.
Try the competitor tracking resources in this guide, to get valuable information on what your competitors are doing wrong. You should learn from their mistakes, not the other way around. Get higher conversions and improve your own strategies now!
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