Conversion optimization is a continuous process and should remain consistent in all stages of marketing. Some strategies won’t last for a long time so you have to innovate and keep updated in the latest E-commerce trends.
First, notice that the quality of your images can affect conversion rate. Then, give a detailed description of your products. Entice your users with promos and discounts. Lastly, make too-good-to-be-true offers.
If users find it hard to navigate your eCommerce website, your conversion rate is will likely decrease. Customers are impatient and won’t think twice to switch stores.
Voice search in eCommerce sites isn’t new. Voice searches these days have increased the customer base in the eCommerce industry and allows you to optimize your conversion rate.
E-commerce now is trusted by millions of customers all because of one factor. Real customer review. Those who bought your product and posted a review with pictures and positive feedback will suck in new customers well.
This has become one of the biggest mistakes of marketers. They don’t make their websites, mobile-friendly. According to statistics, 40% of customers are made up of mobile users.
Definitely! As we all know, customers have very little patience. Not only do you need a website that’s fast to load, and design it well to minimize errors and unexpected website crashes.
There are three things you need to optimize when talking about speed in this matter: Test your speed using tools/platforms like Google PageSpeed; Get the highest performing hosting plan; Optimize your images for both web and mobile.
If your e-commerce site has a responsive design, pages will load faster in any device that the customer is using. In short, it enhances the user experience.
Visuals are very important in online shops. It is the only thing the customer can look at to see if your product is worth buying. Your copy should be informative and contains CTAs.
That concludes the best e-commerce resources every merchant needs. Although this guide focuses on getting higher conversion rates, it is also important to pay attention to your loyal customers. Take the step now and start working on your website!
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