Email Capture Resources for Higher Conversions

To capture email leads, every company has a different tactical implementation. The core of every strategy to obtain higher conversions — have enough resources to support your plan. Here are the most useful resources to help you in capturing email leads. Get started!

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Blog Articles
5 Steps to a More Effective Lead Generation Process

5 Steps to a More Effective Lead Generation Process

Lead generation is all about building trust with your audience and educating them about your industry and offerings along the way.

6 Fast and Easy Ways to Increase Lead Generation

6 Fast and Easy Ways to Increase Lead Generation

Looking for simple and effective ways to increase lead generation? Then, check out these 6 lead gen tips. Generating leads has never been so easy.

5 Ways to Improve the Quality of Your B2B Leads

5 Ways to Improve the Quality of Your B2B Leads

Here are 5 ways to quickly strengthen your B2B lead quality and sales

Videos
2 Ways to Grow Your Email List FAST (How I Captured 700,000 Emails)

2 Ways to Grow Your Email List FAST (How I Captured 700,000 Emails)

Emails are one of the most valuable assets when it comes to marketing. Companies like Amazone and Overstock make a large portion of their revenue from emails.

HOW TO BUILD AN EMAIL LIST FROM SCRATCH (0 TO 15,000+ EMAIL SUBS!)

HOW TO BUILD AN EMAIL LIST FROM SCRATCH (0 TO 15,000+ EMAIL SUBS!)

This video will also cover the best email list software, a short tutorial on how to collect email addresses on website, PLUS ideas on how to build an email list WITHOUT a website. So if you want tips to grow an email list, including how to build an e...

Benefits of Capturing Your Website Visitor's Email Address.

Benefits of Capturing Your Website Visitor's Email Address.

Email address capture, Why you need to collect email addresses of visitors to your website.

Discussions
What is a typical conversion rate between captured emails and final sale for Kickstarter campaigns?

What Is A Typical Conversion Rate Between Captured Emails And Final Sale For Kickstarter Campaigns?

Depends on the quality of those email leads (were they purchased as a part of a big backer list or earned?). From campaigns I’ve worked with, low-mid quality can be 1–5%, higher quality can be up to 10%

How can I increase lead conversion on my B2B website?

How Can I Increase Lead Conversion On My B2B Website?

A good content experience results in a good customer experience. You could have the best content in the world, but it's not going to convert if your target audience can't access it or consume it in the best way possible.

Collections
Email Capture Best Practices: The Ultimate Guide

Email Capture Best Practices: The Ultimate Guide

You’ve heard the news: the Facebook news feed is changing, and it’s not for the better, at least as far as brands and publishers are concerned. But now that Facebook is squeezing publishers out of the news feed and compressing organic reach down to a...

Email Capture Best Practices: Should You Use a 2 or 3-step Pop up? (Backed by Data)

Email Capture Best Practices: Should You Use a 2 or 3-step Pop up? (Backed by Data)

Email marketing in eCommerce is still measured as the highest ROI marketing activity to date. In a recent study done by Adobe and commented on by the Harvard Business Review, the new generation of shoppers (millennials) are marked to be the most acti...

15 Email Popup Best Practices To Skyrocket Your List

15 Email Popup Best Practices To Skyrocket Your List

Email popups are an incredibly useful asset for building your email list. If you’re not using them, or you aren’t leveraging email popup best practices, you’re missing out on an easy and effective way to generate email leads and add subscribers.

Case Studies
Email Marketing Case Studies: How 4 Companies Increased Their Open Rates

Email Marketing Case Studies: How 4 Companies Increased Their Open Rates

Out of all the digital marketing channels at our disposal, email is the most powerful. Whether you’re a B2B or B2C marketer, if you embrace email marketing, you’ll find that your efforts and financial investment will pay off big time.

Case Study: Mobile Email Capture

Case Study: Mobile Email Capture

Not all A/B tests are about turning buttons red or green. We use statistical prowess and a team full of sharp engineers to think outside the button when it comes to website optimization. Here’s a rundown on one of the more interesting experiments we’...

Case Study – Telus Improves Email Capture Rates & ROI with SPLICE Voice Messages

Case Study – Telus Improves Email Capture Rates & ROI with SPLICE Voice Messages

TELUS, a national telecom company, differentiates its products and services through a heightened customer experience. With email penetration rates sliding, TELUS was looking to improve digital communication reach without increasing costs or call cent...

What is email capture?

Email capture is a form of email collection from visitors of your website with the purpose of converting them into customers. It involves different tactics that won’t disturb user experience and grow your subscriber list.

How do I target the right audience?

It is important to target the right segments of your audience and offer them different articles as a form of bribe to get them to share their email with you. Know what they need so you can get what you want.

When should I capture emails?

It is important not to disturb your visitors with sudden email capture tactics or they might just click away. Timing is important in this aspect and will definitely help your bounce rate. Analyze and strategize when to capture emails on your website.

What’s a lead magnet?

A lead magnet correlates with the question “What’s in it for me”. A lead magnet is what you’re willing to give for free to the visitor in exchange for their information.

What are the different lead magnet ideas?

Here’s a list of lead magnet ideas and formats that can help to capture emails a little easier: ebook, webinar, email course, free tool, template/resource bundle, and checklist.

How do I reduce friction?

Friction on websites makes it hard for your visitors to sign up for something. You can prevent this by designing better forms and optimizing them as well.

Why is email capture important?

Email capture lets you build relationships with potential and current customers. It gives you the ability to share with them valuable offers and information handed out by your brand through their inbox.

How do I use scroll-triggered boxes?

Scroll trigger boxes popup when the visitor scrolls past a certain line of your content. It works well because usually, you let the most important part of the content peep before the boxes popup, to keep the visitors curious.

What is Hipmunk?

Hipmunk is an impressive flight search engine as well as a good platform with great email capture tactics. Their strategy is to ask for your email while they search for the information you’re looking for.

What is a mass email?

A mass email is also known as bulk email. It’s a marketing form of mass sending one message to a large group of subscribers without regard to the audience segments.

Now over to you, let us know which of these are familiar with you already. And what practices benefit your team the most. Start using the email capture resources we have provided in this guide and raise your conversions!

We collect the most interesting content around conversion rate optimization. Let us know your best email to receive our favorite pieces weekly in your inbox!