Email capture is a form of email collection from visitors of your website with the purpose of converting them into customers. It involves different tactics that won’t disturb user experience and grow your subscriber list.
It is important to target the right segments of your audience and offer them different articles as a form of bribe to get them to share their email with you. Know what they need so you can get what you want.
It is important not to disturb your visitors with sudden email capture tactics or they might just click away. Timing is important in this aspect and will definitely help your bounce rate. Analyze and strategize when to capture emails on your website.
A lead magnet correlates with the question “What’s in it for me”. A lead magnet is what you’re willing to give for free to the visitor in exchange for their information.
Here’s a list of lead magnet ideas and formats that can help to capture emails a little easier: ebook, webinar, email course, free tool, template/resource bundle, and checklist.
Friction on websites makes it hard for your visitors to sign up for something. You can prevent this by designing better forms and optimizing them as well.
Email capture lets you build relationships with potential and current customers. It gives you the ability to share with them valuable offers and information handed out by your brand through their inbox.
Scroll trigger boxes popup when the visitor scrolls past a certain line of your content. It works well because usually, you let the most important part of the content peep before the boxes popup, to keep the visitors curious.
Hipmunk is an impressive flight search engine as well as a good platform with great email capture tactics. Their strategy is to ask for your email while they search for the information you’re looking for.
A mass email is also known as bulk email. It’s a marketing form of mass sending one message to a large group of subscribers without regard to the audience segments.
Now over to you, let us know which of these are familiar with you already. And what practices benefit your team the most. Start using the email capture resources we have provided in this guide and raise your conversions!
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