Email marketing is a marketing strategy to create, send, test, optimize, report, and communicate directly through email with subscribers (potential leads, current customers, past customers).
The following are examples of communication strategies for email marketing: Commercial, Loyalty, Educational, and Location.
Let’s jump into the common tactics: Build relationships with personalized engagement, Boost brand awareness, Content Promotion, Lead Generation, Product Marketing, and Nurture Leads.
Email is the perfect platform to reach your target customers directly because there are about 3.8 billion email users worldwide. 80% of leads that are sent directly to sales and unqualified and need to be nurtured through email marketing.
Here are some email marketing trends in various industries: B2B (47% clickthrough rates higher than B2C), B2C (90% of consumers check their emails daily), eCommerce (58% revenue generated through segmented emails)
There are various templates nowadays since email marketing is popular. Here’s one template on how: Define your audience, establish your goals, entice people to sign up, choose an email campaign type, make a schedule, and measure your results.
It is important to grow your email lists by using lead magnets and creating an attractive opt-in form. It might take time to do this without tools so consider trying out the free ones available online!
It is essential to choose a good email marketing provider (ESP). Then apply email marketing tips and break up your bulk email list into subcategories, in short, implement email segmentation.
You should consider a certain ESP if first and foremost it has a good reputation, uses automation, built-in analytics, and has the ability to split test your emails.
The following is a list of ways you could segment your email lists: Geographical location, lifecycle stage, Awareness, Industry, Previous engagement with your brand, Language, and Job Title.
Email Marketing is a significant part of the marketing campaign. This method of communication lets you be more closer to your clients and customers. Such is the need for essential email marketing resources that will help you compose great emails for the future to come.
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