Forms & Quizzes Resources for Higher Conversions

Making interesting forms and quizzes is no easy task. The best resource in attempting to get higher conversions is the knowledge you’ll gain from actually creating and recording which stuff works. So go and find the right resources for your experiment with our guide.

We collect the most interesting content around conversion rate optimization. Let us know your best email to receive our favorite pieces weekly in your inbox!

Blog Articles
23 Survey Best Practices + Examples

23 Survey Best Practices + Examples

You can use this feedback to make better business decisions that will ultimately strengthen your relationship with your audience and boost your organization’s success and bottom line.

25 Best Practices for Surveys

25 Best Practices for Surveys

Using survey best practices can help you ultimately gather more responses, more accurate results, and clearer data that point your business in the right direction.

Form Design: 13 Empirically Backed Best Practices

Form Design: 13 Empirically Backed Best Practices

If you’re not following form design best practices, you’re leaving a lot of money on the table.

Videos
11 Principles for How to Write Good Customer Survey Questions

11 Principles for How to Write Good Customer Survey Questions

You can use customer survey questions to improve a product or service, measure customer satisfaction, improve customer retention, provide data for business decisions, and more.

Customer Satisfaction Survey Best Practices

Customer Satisfaction Survey Best Practices

You got to get that customer satisfaction survey for your business! This video is all about best practices, what to do and what not to do. So listen carefully because great surveys will create better decisions for you, leading to customer satisfactio...

5 Market Survey Tips for Small Business Owners

5 Market Survey Tips for Small Business Owners

Market survey helps you understand Customers, Competition, Optimal price for sale, Best location for store

Discussions
When creating surveys for customer validation of a product, how do I create and phrase questions?

When Creating Surveys For Customer Validation Of A Product, How Do I Create And Phrase Questions?

Matt, Doug has given you a good answer. I like stuff online and I'd recommend the website below: The Ultimate List of Customer Development Questions

Conversion Optimization: Which kind of sign up form converts better: pop up or embedded page?

Conversion Optimization: Which Kind Of Sign Up Form Converts Better: Pop Up Or Embedded Page?

As many of the other marketers suggest, A/B test is the answer to your problem. However, if I had to bet on one of these, I’d definitely put my money on Pop-ups. Of course, it depends on how the popup looks etc. but I’ve often seen popups with 3–8% c...

Collections
How to Grow an Email List: 3 Case Studies on How Silly Online Quizzes Produce Serious Business Leads

How to Grow an Email List: 3 Case Studies on How Silly Online Quizzes Produce Serious Business Leads

They are everywhere. Buzzfeed, Viral Nova and Upworthy and on many other new age media sites, blogs and websites. The headlines lead to content which are interactive quizzes.

15 Form A/B Test Case Studies & Ideas for Inspiration

15 Form A/B Test Case Studies & Ideas for Inspiration

Web forms rarely get the attention they deserve when it comes to conversion optimisation. Most brands settle for the same old designs, which are typically built on design principles from half a decade ago – or more. Times have changed.

Best Practices for Creating Lead Generation Quizzes

Best Practices for Creating Lead Generation Quizzes

This article contains everything we've learned after helping businesses create more than 60,000 quizzes that have generated more than 11 million new leads.

Case Studies
Case study: Cost-effective lead generation with quizzes

Case study: Cost-effective lead generation with quizzes

The leading UK consumer awareness organization Which? faced a common marketing problem – and turned to lead generation with quizzes.

How “Quiz Funnel Queen” Chanti Zak Generated $50,000 from a Quiz

How “Quiz Funnel Queen” Chanti Zak Generated $50,000 from a Quiz

Quiz copywriter Chanti Zak has taken the online marketing world by storm by creating personality-packed quiz experiences that feel highly addictive. This is true not only for her own quiz but also for other well-known marketers and entrepreneurs.

ThirdLove tailors bra shopping experience to each customer

ThirdLove Tailors Bra Shopping Experience To Each Customer

Since 2013, ThirdLove has been on a quest to connect women with comfortable bras that actually fit. After taking the measurements of millions of women, the company introduced the industry’s first half-cup sizing and developed an algorithm using the d...

How do I create online forms?

Here are the first five steps you need to do to create a form online: pick a form builder tool, add a name field, ask for demographic and contact information, and automate an email to send once the forms are filled.

Why do I have poor funnel conversion rates?

In order to convert your leads, it is essential to create an engaging quiz that would allow you to know more about the visitor’s thoughts and the problems they’ve encountered on your website.

What are the stages of the sales funnel?

As a marketer, you need to understand how people approach your brand, in that way you would also know how to approach them, here are the stages: awareness, interest, decision, and action.

How do I design my forms?

Your forms should hold the interest of your customers so they would finish it. Here are a few questions you should ask yourself while making the forms: What frustrations are they having right now? What is the goal of this form? What would they feel when I ask this?

Does quiz segmentation improve conversion rates?

Yes! Segmentation helps improve funnel conversion rates by balancing out the relationship you have with your subscribers. And one way for you to know how to segment your audience is through quizzes.

What type of quiz is good for segmentation?

You can’t expect to make only one quiz for everyone, 80% of readers will likely disregard your quiz. Try out different types of quizzes that will peek the attention of readers. Start with the safest and most simple: personality quiz.

How do I drive traffic to my forms and quizzes?

After doing everything you can to make your quizzes and forms catchy, to drive traffic to them would be through free or paid promotions.

What are the ways to promote my forms and quizzes?

Forms and quizzes can highly contribute to your conversions so including the forms on your blog, sharing the URL on various social media platforms, and using paid promotions are only some ways you can promote them.

How do I design my quiz?

Here are some key points you need to make when making your quiz: their answers to your questions should make you know about them more, engaging quizzes makes them complete it, and the benefits they can get once they finish the quiz.

What are the benefits of forms and quizzes?

Some marketing benefits of forms and quizzes are they are highly fun and shareable. It helps you segment your potential subscribers, and most importantly it can generate conversions.

That’s the end of our compiled forms and quizzes resources. The key is to focus on the evolving trends and the real purpose of your brand. Discover which practices can contribute to your conversion rates positively!

We collect the most interesting content around conversion rate optimization. Let us know your best email to receive our favorite pieces weekly in your inbox!