A landing page conversion is a rate at which a landing page turns visitor or audience into a buying customer. It shows how many bought the product or service from the page they have landed.
To make a landing page that converts you should first know the purpose of your landing page before creating it, then add your own uniqueness that will set you apart from other landing pages. Next is tweak it so it is much easier to navigate and be absorbed by your customers. Then you should make a CTA.
In simpler terms, the homepage is the stage, and the landing page is where visitors need to accomplish an action or goal.
Landing pages should be used to either collect leads or get visitors to make a purchase. Landing pages have also been known to improve conversion rates and decrease the cost per customer.
According to research successful business websites have at least 10 landing pages. They have conversion rates that are around 55%. While those businesses that have more than 40 landing pages have conversions rates at a whopping 500%.
Typically, around 2.35% is already good. But if you want to aim higher then you should have a conversion rate higher than 11.45% because it is the conversion rate range of those in the top 10%.
A good landing page typically has an explainer video, testimonial photos, and other forms of social proof that can legitimize or make the brand more credible.
A landing page can and should include the following: a unique selling proposition, brand emphasization, benefits, social proof, and a single conversion goal or CTA.
The best landing page builders include Unbounce, Instapage, Hubspot, Leadpages, GetResponse, Systeme.io, Wishpond, and Landingi.
No, you don’t need it. You can have a landing page without a website, just as you can have a website without a landing page too.
Landing pages are one of the top methods to convert visitors into customers, but making an attractive and functioning needs a lot of study and trials. Do away with those and use our list of landing page resources to your advantage!
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