14 Personalization Resources for Higher Conversions

Personalization strategy is one of the hottest topics in digital marketing. Marketers like you should see the value in dedicating time and expenses to campaigns. Learn what the relevant personalization resources that will aid you in generating higher conversion rates are!

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Blog Articles
How is Personalization Changing the Face of Marketing?

How is Personalization Changing the Face of Marketing?

Personalization in marketing works. We've interviewed several marketing gurus to get their opinions on the why's and the how's.

How To Inject Personalization Into Your Marketing Strategy

How To Inject Personalization Into Your Marketing Strategy

Here are a few ways you can implement personalization into your marketing strategy.

Why Hyper-Personalization is Key for Marketers in 2020

Why Hyper-Personalization Is Key For Marketers In 2020

The shift to more towards personalized, targeted shopping experiences is largely due to the advancements in marketing technology, with elements of machine learning, artificial intelligence and biometric identification all becoming more integrated wit...

Videos
The Key to Your Marketing Strategy - Personalization

The Key to Your Marketing Strategy - Personalization

Personalization is a popular word these days. Companies who can personalize their experiences win over customers. I recently attended the Internet Retailers Conference and Expo (IRCE) in Chicago and listened to a number of keynote and breakout presen...

Marketing Personalization | How to Humanize Your Brand

Marketing Personalization | How to Humanize Your Brand

In this video, I’m going to uncover the power that marketing personalization, more specifically, ‘reverse personalization’ has to humanize your brand and personalize the customer journey.

Personalization Marketing

Personalization Marketing

How to get started with your own personalization jounrey.

Discussions
What is the best available software for web personalization?

What Is The Best Available Software For Web Personalization?

Last year, VentureBeat performed a thorough research by conducting a survey of more than 2,938 marketers which revealed some remarkable discoveries pertaining to the fact how conversion rate optimization plays a significant role in website personaliz...

What are some good examples of personalization on the web?

What Are Some Good Examples Of Personalization On The Web?

ESPN. Last year ESPN introduced “Personalize ESPN,” a feature that allows visitors to personalize their sports feed and prioritize content and news from their favorite teams. This was a very welcome upgrade, because until this point, fans (especially...

Collections
9 Brilliant Examples of Personalized Marketing and Why They Worked

9 Brilliant Examples of Personalized Marketing and Why They Worked

Today’s consumers expect personalized marketing, and brands who use data-driven campaigns to tailor content to their interests are seeing the results.

Personalized Marketing: 7 Impressive Examples & Why They Worked

Personalized Marketing: 7 Impressive Examples & Why They Worked

We have entered an age in which customer service and user experience are valued above all else.

45 EXAMPLES OF PERSONALIZED MARKETING THAT REALLY WORK

45 EXAMPLES OF PERSONALIZED MARKETING THAT REALLY WORK

The data supporting the effectiveness of personalization in modern marketing is conclusive. What’s less certain is marketers’ ability to take full advantage of these highly-targeted messaging opportunities.

Case Studies
A Case Study Showing The Impact Of Personalised Product Recommendations On Retail Merchandising

A Case Study Showing The Impact Of Personalised Product Recommendations On Retail Merchandising

This case study of two outdoor retailers who are now owned by JD Sports shows the type of benefits that are possible with different forms of personalised recommendations and how they can be used on different page types.

Email Personalization: 750% higher CTR and more revenue for e-commerce site

Email Personalization: 750% Higher CTR And More Revenue For E-commerce Site

This flash sale website for dog owners targets emails to its subscribers' pets and even wishes them a happy birthday. We explain the unique ways the team gathers data and how they use it to increase clickthrough rates and revenue, to provide an examp...

How Sephora Gets Personalization Right

How Sephora Gets Personalization Right

What sets top-performing brands, such as Sephora, apart from the rest? At a high level, the answer is simple: customer experience. When brands successfully personalize their marketing across all channels, customers feel like the brand knows them.

What are ways for personalization to increase conversions?

To enhance your conversions through personalization, consider doing the following: Audience Segmentation, Personalized Website, Personalized Content based on referral source, Personalize based on Device Type and time of the visit, and Use personalized CTAs.

What’s the difference between personalization and customization?

Customization, the visitor has options designed to make the user's experience more personal. Personalization, the visitor has access to pages based on anticipated needs or wants.

Can personalization go wrong?

Yes, and when personalization goes wrong, it can go from bad to worse pretty quickly. There are two mistakes that most marketers should avoid — Segmenting ineffectively and focus on content personalization instead of user experience personalization.

What are some personalization tactics?

Make first-time visitors feel welcome, recognize existing customers, link inbound traffic to personalized experiences, serve up locations relevant to the content, take their mobile context into account, assign each customer a score, let customers connect with social media accounts, and lastly do customer journey mapping.

What are the ways to boost conversion with personalization?

Personalize user's accounts. Save their product preferences and related listings. Easy user navigation. Fast repeat ordering. Social media. Customizable pricing. Loyalty programs. And Ad networks.

Are personalization and segmentation the same?

While segmentation tries to attract prospects into groups by similar classifications, personalization serves as the ultimate goal in customizing the user's experience to their anticipated needs and wants.

What problems does personalization solve?

Personalization mainly deals with the problem of Relevance. You will see an increase in conversion once you're able to increase the Relevance of your value proposition to your audience through known means.

What are the types of personalization insights?

Once you're confident enough to dwell into personalization, you can mix and match the following insights into your strategy. There's deductive research, inductive research, and customer self-reflected insight personalization.

What are the resources needed to do personalization?

Personalization requires a managing team dedicated to strategy, a personalization tool, an experimentation team to do the validation.

What is a personalization strategy?

For an effective personalization strategy, it is important to explore with the consideration of necessary data and personalization objectives. As well as validation, so you can only pick out valuable ideas.

Thank you for checking out our guide for personalization resources. Now it’s your turn to do your part. Go and apply the techniques and personalization resources you have garnered in this guide to increase your conversions quickly.

We collect the most interesting content around conversion rate optimization. Let us know your best email to receive our favorite pieces weekly in your inbox!