The social media conversion rate tells you how your content is doing. If the goal you’re aiming for has been met by how the users are taking action, then your social engagement is giving tangible results, in numbers, in the form of conversions.
It is calculated by creating a trackable post with a call-to-action link. Attach leads to a campaign by placing 'cookies' on the user's device. Divide the conversions by total clicks generated by the post and multiply by 100.
Visual content easily attracts attention and increases audience comprehension. Another would be Stimulating Content, something that positively evokes emotions. User-Generated Content (UGC) can boost interaction and reach, like polls, quizzes, contests, and Q&A’s.
Start by having seamless, mobile-friendly landing pages for easy navigation. Consider video promotions instead of images. Build compelling calls for leads to take action. Make testing a habit by tracking your social analytics and previous conversions.
Across channels, research shows that social media's average conversion rate is 0.71%. So if you're starting at 1%, congratulations, you have more than the average! But, don't settle for just 'good,’ conventional wisdom says that a reasonable conversion rate is somewhere around 2% to 5%.
To put in simple terms, social media leads are information that may help the marketers target their audience better. Commonly, in landing pages, name and email address are asked from the users. Some also include address and phone numbers.
Here are four different types of social media platforms: Social networking (which includes Facebook, LinkedIn, Google+), Microblogging, Photo Sharing, Video Sharing (Youtube and Facebook live fall into this category).
First, set a specific end goal. Classify the audience that you aim to reach. Then, build a diverse content strategy. Be wise in allocating a budget for your social media advertisements. Lastly, always remember how social media revolves much around mobile devices these days.
It is a summary of your plans and goals on your social media content. It governs your actions and gives you an idea of whether your campaign is working or not on your target audience.
Yes and No. You can look at your conversion rate from multiple perspectives.No because conversion rate optimization sometimes results in an influx of unqualified leads. Yes, because that’s the only way you can identify if your social media strategy is enough to attract shoppers or ideal leads.
Social Media is a great platform and tool to dramatically increase your conversions. That is why to compliment that, this list of social media resources can help you get more conversions. So go and dive into these resources!
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