Social Proof Resources for Higher Conversions

What more proof do you need than a social proof! Putting just any testimonial or review in your site won't do. Learn how to leverage on social proof to increase your conversion rates with these social proof resources!

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Blog Articles
Social Proof: What It Is, Why It Works, and How to Use It

Social Proof: What It Is, Why It Works, and How to Use It

Social proof. Does it really work as well as we all assume? Why? And more importantly, what’s the best way to implement it?

5 Methods Of Social Proof To Improve Your Website Conversion

5 Methods Of Social Proof To Improve Your Website Conversion

Perhaps one of the best things about using social proof in your marketing strategy is that it’s pretty simple to implement. Whatever your business offers, one of your main priorities is to increase your website conversions.

14 Proven Ways to Use Social Proof in eCommerce (Tips & Examples)

14 Proven Ways to Use Social Proof in eCommerce (Tips & Examples)

This article will show you proven ways to use Social Proof on eCommerce websites, examples of their use in successful eCommerce platforms, and scientific studies that prove they work.

Videos
Adding a Social Proof Plugin to your website for Instantly Better Conversions (Groundhogg Tutorial)

Adding a Social Proof Plugin to your website for Instantly Better Conversions (Groundhogg Tutorial)

Social proof is one of those things that you wish didn't work... but it really does. The human selling psychology is strong - we like shortcuts that make our purchasing decision easier.

The Social Proof Principle The Six Principles of Influence

The Social Proof Principle The Six Principles of Influence

Social Proof - put simply, there is a general tendency that when people find themselves in a situation of uncertainty, when they are not sure how to act, they look at the environment around them to find cues and guidance. Like laughter from a ghost a...

Social Proof - What and Why it’s so Valuable | Marketing 360

Social Proof - What and Why it’s so Valuable | Marketing 360

People often check social media before they call you, make a purchase or fill out a lead form. This process is called “social proofing”. It’s key you have a strong social presence so you pass this process with flying colors and get more leads and sal...

Discussions
Why does social proof in digital marketing matter?

Why Does Social Proof In Digital Marketing Matter?

According to Sprout Social, “Social proof is the concept that people will follow the actions of the masses. The idea is that since so many other people behave in a certain way, it must be the correct behavior.

What tools help E-Commerce websites demonstrate social proof?

What Tools Help E-Commerce Websites Demonstrate Social Proof?

Social proof is a great way to boost website conversions, by using the snowflake effect or cashing up on the herd mentality of website visitors.

Collections
12 Jaw-Dropping Social Proof Examples To Grow Your Business

12 Jaw-Dropping Social Proof Examples To Grow Your Business

A lot of your behavior can be explained by an interesting psychological phenomenon that marketers use constantly. It’s called social proof.

20 Examples of Social Proof in Action in 2020

20 Examples of Social Proof in Action in 2020

I recently came across the greatest dog bed in the history of dog beds -- seriously, it felt like it was made of clouds. And after asking the dog owner about it, I was pleasantly surprised to find out that the same company also made regular beds. (Sc...

30+ Proven Ways to Use Social Proof to Increase Your Conversions (Updated)

30+ Proven Ways to Use Social Proof to Increase Your Conversions (Updated)

Adding social proof can increase your conversion rate. That’s why big brands like Amazon, WordPress, Mailchimp, and just about every other company, use social proof on their sites. In this guide, we’ll share more than 30 ways to use social proof in y...

Case Studies
The Very Group Boosts Online Sales Conversion Rates By 2.7%

The Very Group Boosts Online Sales Conversion Rates By 2.7%

Taggstar's social proof messaging shown throughout the customer journey including gallery, product and basket pages.

Case Study: Seth Godin Uses Video Testimonials to Build Social Proof in Book Marketing

Case Study: Seth Godin Uses Video Testimonials to Build Social Proof in Book Marketing

People look to other people when they need an opinion on a product or service online. If they cannot physically see or experience it, they probably need some additional proof it’s worth the purchase. This is also true in book marketing.

Esurance Increases Shopper CVR by 11% With Social Proof

Esurance Increases Shopper CVR by 11% With Social Proof

Innovative and established American insurance company aiming to make insurance simpler.

11. How effective is social proof?

Social proof can influence visitors or prospects to make a positive decision or do the desired action. It is said that social proof can increase the conversion rate for upto 15%.

12. What should I consider when using social proof?

When using social proof some of the things you should take note of are: How and when to use negative social proof Always have a picture to accompany your proof Customers’ similarity with influencers is much more effective Don’t use proof at all if you only have bad proof

13. What is social proof on Facebook?

Forms of social proof on Facebook includes likes, comments, sharing post or pages, recommendations, numbers of followers, and other reaction to your post.

14. What are the effects of influence?

Influence can induce the following effect: Commitment Authority Liking Scarcity Social Proof Reciprocation

15. What is TrustPulse?

TrustPulse is a marketing platform that shows honest data about a company or person. Results from TrustPulse can be used as social proof and verification to make higher conversions.

16. What are the types of social influence?

According to Burnkant and Cousineau social influence can be divided into three categories: Utilitarian, Value-expressive, and Informational.

17. How high can social proof convert?

Social proof can convert as high as 15% with the right implementation and campaign. It can boost not just sales but popularity and trust too.

18. Why is social influence or proof effective?

According to psychologist social influences can move people or sway the decision of people through information, action, and expectation.

19. What technique would you use to make sure someone notices the social proof that you provide?

One of the effective ways to make you noticeable is through sharing and promotion of your brand and pages. Make sure to go through the right platform to reach the right targets.

20. What is social proof in digital marketing?

Social is the evidence from people you trust or know. This can enhance a brand’s or company’s authority and popularity hence it is usually used in digital marketing.

Social proofs are symbol of trust and authencity. Learn to make social proofs through these resources and start converting fast, and consistently!

We collect the most interesting content around conversion rate optimization. Let us know your best email to receive our favorite pieces weekly in your inbox!