Social proof can influence visitors or prospects to make a positive decision or do the desired action. It is said that social proof can increase the conversion rate for upto 15%.
When using social proof some of the things you should take note of are: How and when to use negative social proof Always have a picture to accompany your proof Customers’ similarity with influencers is much more effective Don’t use proof at all if you only have bad proof
Forms of social proof on Facebook includes likes, comments, sharing post or pages, recommendations, numbers of followers, and other reaction to your post.
Influence can induce the following effect: Commitment Authority Liking Scarcity Social Proof Reciprocation
TrustPulse is a marketing platform that shows honest data about a company or person. Results from TrustPulse can be used as social proof and verification to make higher conversions.
According to Burnkant and Cousineau social influence can be divided into three categories: Utilitarian, Value-expressive, and Informational.
Social proof can convert as high as 15% with the right implementation and campaign. It can boost not just sales but popularity and trust too.
According to psychologist social influences can move people or sway the decision of people through information, action, and expectation.
One of the effective ways to make you noticeable is through sharing and promotion of your brand and pages. Make sure to go through the right platform to reach the right targets.
Social is the evidence from people you trust or know. This can enhance a brand’s or company’s authority and popularity hence it is usually used in digital marketing.
Social proofs are symbol of trust and authencity. Learn to make social proofs through these resources and start converting fast, and consistently!
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