A/B Testing Tools to Increase Your Conversions

There are tons of A/B Testing tools right now in the market, but which one is truly effective in increasing your conversion? We've got you covered. Read now to know the most useful tools that suit your team best!

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AB Tasty

AB Tasty

AB Tasty is the fastest-growing provider of AI-powered experimentation & personalization, helping businesses drive more conversions and revenue on all their digital assets. Users can test their optimization ideas and benchmark their impact on different performance indicators like registration and purchase rates, based on actual figures rather than mere guesses.

#A/B Testing#Personalization#Analytics#Content Optimization
Acoustic Analytics

Acoustic Analytics

Acoustic Analytics captures, manages, and analyzes customer data to provide information on the digital customer journey and experience across the customer life cycle. Acoustic Analytics lets you visualize the journeys that your customers take as they interact with your brand across devices, channels, and touch points.

#Heat Map#A/B Testing#Behavior Tracking
Adobe Target

Adobe Target

Adobe Experience Cloud, formerly Adobe Marketing Cloud, is a collection of integrated online marketing and Web analytics products by Adobe Systems. Test and optimize digital experiences — every time, with Adobe Target. Find the individual in the haystack — and then delight them.

#A/B Testing
ChangeAgain

ChangeAgain

Change Again is A/B testing tool for web-sites with Google Analytics Integration, that helps to increase revenue. Using ChangeAgain.me every person even without programming skills can change visual elements of current web site and check, whether that changes positively affect the conversions. It's an A/B testing tool for web-sites with Google Analytics Integration for non-technical small to medium businesses.

#A/B Testing#Design & UI
Conductrics

Conductrics

Conductrics is intelligent Decisions as a Service. Combining ideas from web analytics, machine learning, and economics, it provides a simple API for improving the effectiveness of your site or digital app. Powerful solution that helps businesses optimize web and app content and user experience using AB testing, AI and ML algorithms.

#A/B Testing
Convert

Convert

Convert Insights is a testing and personalization solutions distributor for CRO and data-driven decisions in high-traffic websites. The most affordable and fastest enterprise a/b testing and personalization solution for CRO & data-driven decisions in high-traffic websites.

#A/B Testing
Decibel Insight

Decibel Insight

Decibel is a real-time intelligence platform that enables businesses to measure and improve online customer experiences. Decibel reveals exactly how users behave on websites and apps, making it easy for enterprise businesses to quantify and improve the customer experience across every digital touchpoint. Powered by machine learning, our award-winning technology processes hundreds of revolutionary behavioral metrics from mouse movements and device rotations, to pop-ups and errors capturing an accurate picture of every users on-page experience.

#Heat Map#A/B Testing#User Experience
Drip

Drip

Drip is the CRM Salesforce didn’t build. The first Ecommerce CRM - ECRM - is built to drive sales, not sales teams. Drip is your ecommerce marketing engine. Build personalized customer experiences, drive more revenue, and take your marketing strategy to the next level with Drip.

#Email Marketing#Personalization#A/B Testing#Email Capture
Evolv

Evolv

Evolv helps leading companies perfect the customer experience by exploring all of their ideas, everywhere, all the time. Evolv uses machine learning to understand what’s working and what isn’t in real time, so your experiences evolve as customer behaviors and market conditions change. Evolv’s breakthrough continuous optimization solution, powered by machine learning, explores thousands of possible variations to identify winning combinations, and then drives traffic to those winners.

#A/B Testing
Google Optimize 360

Google Optimize 360

Google Optimize 360 offers A/B testing, website testing & personalization tools for enterprises to help deliver engaging customer experiences. It is Google's enterprise-level optimization tool which VIP customers are shown opportunities to review past products

#A/B Testing#User Testing#Personalization
Hubspot

Hubspot

HubSpot develops cloud-based, inbound marketing software that allows businesses to transform the way that they market online. Its service portfolio includes social media publishing and monitoring, blogging, SEO, website content management, email marketing, marketing automation, and reporting and analytics. It is a powerful suite of tools that help you turn visitors into leads, you'll get lead flows, forms, kickback emails, analytics, and more -- all designed to make it easy for you to efficiently grow your business.

#A/B Testing#Behavior Tracking#Email Capture
Kameleoon

Kameleoon

Kameleoon is the professional reference of A/B testing and web personalization, two essential practices for optimizing website conversions. It enables e-commerce and marketing departments to offer each visitor unique experiences to maximize both sales and margins.

#Content Optimization#Personalization#A/B Testing
Marketizator

Marketizator

Marketizator platform can be used to gather qualitative data with the help of online surveys, to showcase personalized messages at the right time to the right audience and to easily create and run A/B tests. Marketizator is a 3 in 1 conversion rate optimization platform, the first one specifically built for e-commerce SaaS websites.

#Forms & Quizzes#A/B Testing
Matomo

Matomo

Matomo, formerly Piwik, is a free and open source web analytics application developed by a team of international developers, that runs on a PHP/MySQL webserver. It tracks online visits to one or more websites and displays reports on these visits for analysis.

#Analytics#Heat Map#Attribution#Funnels#A/B Testing#Behavior Tracking
Omniconvert

Omniconvert

Omniconvert is an award-winning conversion rate optimization (CRO) software that can be used for A/B testing, online surveys, traffic segmentation, and more. It is a growth enabler for serious eCommerce companies looking to become customer-centric.

#A/B Testing#User Experience
Optimizely

Optimizely

The Optimizely platform technology provides A/B testing tools, in which two versions of a web page can be compared for performance, and multivariate testing. Optimizely Web Experimentation is the world's most powerful front-end A/B and multi-page experimentation product.

#A/B Testing#User Experience#User Testing
OptinMonster

OptinMonster

OptinMonster is a lead-generation tool that allows you to create highly effective attention grabbing optin forms that convert website visitors into subscribers and customers. It has a drag-and-drop builder that makes it super simple to create beautiful campaigns for your website without the need of a web developer.

#A/B Testing#E-Commerce#Email Capture
Oracle Maxymizer

Oracle Maxymizer

Oracle Maxymiser enables the optimization of customer experiences with data science technologies covering multivariate testing, audience-segment discovery, and predictive personalization. Transform your business with Oracle Maxymiser’s advanced website testing and personalization solutions. Remove the guesswork and make data-driven decisions on websites and mobile apps to create a seamless and connected customer experience.

#Personalization#Business Intelligence#A/B Testing
Qualtrics

Qualtrics

Qualtrics is a single system of record for all experience data, also called X-data™, allowing organizations to manage the four core experiences of business—customer, product, employee and brand experiences—on one platform. It is an enterprise market research platform trusted by over 8500 brands and 100 schools across the globe.

#A/B Testing#Analytics#Forms & Quizzes
Sitespect

Sitespect

SiteSpect provides the world's most comprehensive optimization platform, enabling web and mobile marketers to significantly improve key metrics such as conversion rate and engagement. SiteSpect is a system that makes digital businesses successful with a number of useful tools. This success is achieved through positive changes made in the website. SiteSpect works as a foundation for initiating the change process and also brings it to an end, making the website search engine optimization friendly once all changes are implemented perfectly.

#A/B Testing#Personalization
Store Maven

Store Maven

StoreMaven is an AI-powered mobile growth platform and App Store Optimization (ASO) tool that web developers and marketers can use to perform A/B testing, receive feedback, and more. It allows testing of icons and screenshots to increase the application's visibility on Google Play store and Apple App Store.

#App Store#A/B Testing
Unbounce

Unbounce

Unbounce is a provider of conversion optimization tools and technology for marketers that help small and mid-size businesses optimize conversions and accelerate growth. Unbounce is a company that has been providing landing page services since 2009. This product enables you to enhance your marketing experience to enable you to better reach out to your potential customers. With Unbounce, you can create, publish and test your landing pages before you bring them for commercial use. It helps you to improve your customers’ on site experience which is a huge business booster.

#Landing Pages#Funnels#A/B Testing#Email Marketing#Email Capture
Visual Website Optimizer

Visual Website Optimizer

VWO is a web testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties. Visual Website Optimizer is fondly referred to by many as VWO, and this tool makes A/B testing a tad easier and more effective. Parading an intelligent and easy to use interface, VWO is clearly an A/B testing platform that does not demand coding and HTML expertise from its users.

#A/B Testing#User Experience

What is the best A/B Testing Tools?

Here are 10 of the most favored tools in the market: Optimizely, AB Tasty, Visual Website Optimizer (VWO), Kissmetrics, Convert, Intellimize, Conductrics, Adobe Target, Apptimize, and Omniconvert.

Is there a need to do A/B testing?

If you are unsatisfied with the amount of traffic and potential leads you get per month, then the answer is Yes. A/B testing provides different ideas for a feature and can deliver dependable data quickly.

What needs the A/B test?

Here's a list of some of the key elements that should be A/B tested on your website: Copy (Headline, Sub-headline, and body), Page Layout, Navigation, Forms and Quizzes, and CTA (Call To Action)

How can A/B testing increase conversion?

To influence visitor’s behavior and conversion rate positively every content on your website should be optimized to its maximum potential, that's when A/B tests come in.

What to avoid while A/B Testing?

The following are mistakes that should not be done during A/B tests: Unplanned roadmap, wrong hypothesis, testing too many elements at once, using the wrong tools, not following an iterative process, and testing for too long.

What are the Challenges of A/B Testing?

Challenges occur in every aspect of businesses it's no surprise. The 3 primary challenges are as follows: What to use A/B test on, Hypothesizing, and Test Results Analysis.

When to do A/B testing?

CRO experts advise on doing A/B test IF your monthly traffic and conversion volume must be big enough to gain statistical significance out of the tests.

What does A/B testing stand for?

It is also known as split testing or bucket testing. A in A/B is the control variable in the test, and B in A/B is the variation/s.

How long should you run A/B tests?

It is a rule of thumb to not do tests for too long or too short. Start to test for a minimum of seven days, if you haven't reached statistical significance, test for another few days.

Who invented A/B testing?

A/B testing has been around in the industry for more than a century. We can thank William Sealy Gosset for this huge contribution to eCommerce.

Finding the right A/B Testing tools for your site will not only lead to a major conversion increase but also revenue! It might take a while to find the right one though. So what are you waiting for?

We collect the most interesting content around conversion rate optimization. Let us know your best email to receive our favorite pieces weekly in your inbox!