Advertising Tools to Increase Your Conversions

Advertising tools are very powerful in making real and high conversions. So we researched and compiled the best of best advertising tools that currently exist to help you get a real increase in conversion rates!

We collect the most interesting content around conversion rate optimization. Let us know your best email to receive our favorite pieces weekly in your inbox!

Adespresso

Adespresso

AdEspresso offers services for advertisers and media agencies to create, analyze, and optimize their Facebook advertisements. With it, customers can easily split test every aspect of their campaign and discover which creatives and targeting deliver the best results.

#Advertising
Adjust

Adjust

Adjust is an attribution modeling and mobile marketing solution used by marketing agencies and mobile app marketers. It has the ability to track different channels and link customers to the sources they come from. It can also prevent the vast majority of click fraud (e.g. hyper engagement, click spam, and click injection) from affecting a client's data set or budget.

#Advertising
Adthrive

Adthrive

AdThrive is a lifestyle digital publishing and ad monetization network covering food, home, parenting, and DIY. It offers complete ad management, maximizing publishers’ ad revenue through ad layout design and optimization, video monetization, new ad format development, and proprietary ad fulfillment technology.

#Advertising
App Radar

App Radar

App Radar is an app store optimization (ASO) tool for app and game marketers, developers, and agencies which helps users find the right keywords with AI-powered suggestions for their apps to achieve higher rankings in the app store. It automatically updates store listings, track keyword rankings, and monitor competitors' search strategy.

#App Store#Advertising
Facebook Lead Ads

Facebook Lead Ads

Lead ads allow you to find people who may be interested in your products or services and collect information from them. Using an Instant Form, you can collect contact information such as name, email address, phone number and more. Lead ads allow you to run lead generation campaigns on Facebook and Instagram. You can create leads ads from your Facebook Page or from Ads Manager.

#Advertising#Email Capture
Funnel

Funnel

Funnel automates marketing reporting. It automatically collects data from all your advertising platforms and connects this with conversion data from your Google Analytics account. This allows marketers to have an always up-to-date overview of all their marketing efforts.

#Advertising
Google AdWords

Google AdWords

Google AdWords is an online advertising program that broadcasts different kinds of ads across the Google platform. Every time a customer is searching something related to the business’ products or services, their ad will show up on top of the results. Google AdWords also help businesses in attracting new customers. The program further enables them to reach their target audience and not just anytime—at the right time so they can increase their chances of converting onlookers to paying clients.

#Keyword Optimization#Advertising
Mobile Action

Mobile Action

Mobile Action is the leading solution for driving organic app growth and analyzing app marketplace intelligence. Mobile Action has tracked over 25 billion downloads, $15 billion in app revenue, and has over 95,000 apps connected directly to their platform. It lets you see which of your competitors are advertising on Facebook (and the other networks listed above) and what ads they are running. For example, if your competitors are running a video ad, you can play and see the ad within the dashboard itself.

#App Store#Advertising
Mobile Monkey

Mobile Monkey

MobileMonkey unifies Facebook messenger bots, native website chat bots, SMS marketing and live chat in one easy-to-use platform that any business can use to drive more sales around the clock. This tool makes it easy to execute marketing automation without writing a line of code.

#Chatbots#Advertising
Optmyzr

Optmyzr

Optmyzr is an award-winning suite of tools for PPC professionals to get quicker data insights, do faster optimizations, automate reporting, and generate account audits. PPC management tools to help AdWords and Bing Ads advertisers become more efficient. Tools include a historical Quality Score Tracker, One-Click Optimizations, Custom AdWords Reports, Unique Data Insights, and pre-built AdWords Scripts.

#Advertising
SEMrush

SEMrush

SEMrush is online visibility management and content marketing SaaS platform that ensures businesses get measurable results from online marketing. Trusted by more than 5,000,000 marketing professionals, SEMrush offers insights and solutions for companies in any industry to build, manage, and measure campaigns across all marketing channels. It is also an advanced SEO software, SEMrush provides a comprehensive set of tools for SEO and marketing professionals in a visual and easy-to-use interface.

#Competitor Tracking#Content Optimization#Advertising#Keyword Optimization
Spyfu

Spyfu

Spyfu is a one-stop internet marketing platform that allows its users to easily analyze their competitors. It offers a wide tool set for SEO and PPC managers to create compelling keyword lists and ad copy, as well as capture missed opportunities by tapping into years of competitors’ AdWords data.

#Competitor Tracking#Advertising
Voluum

Voluum

Voluum Ad Tracker is the leading tracking software for affiliates. With advanced analytical features and built-in optimization tools, this sophisticated tracker will help in marketing attribution and affiliate tracking solution for businesses of all sizes that enables them to track, manage, optimize, and scale ad campaigns.

#Advertising
Whatrunswhere

Whatrunswhere

WhatRunsWhere is a platform that provides valuable information for creating and maintaining modern advertising campaigns. This tool enables mobile and online advertisers to be more competitive in their campaigns through intelligent media buying, discovery of new traffic sources, and keeping an eye on the competition. It helps users put data behind decision making for smarter advertising strategies and maximum ROI.

#Advertising
WordStream

WordStream

WordStream is an online advertising management software solution that allows advertisers to manage their Google AdWords, Bing Ads, and Facebook Ads campaigns from a single dashboard. Offering both PPC and paid social management, it aims to simplify every aspect of online advertising from ad creation to ongoing campaign monitoring.

#Keyword Optimization#Advertising

What is Advertising?

Advertising is in form of various marketing through paid promotions or campaigns for products and services with the purpose to inform, persuade, or reinforce. It doesn’t only limit in the business industry but also for organizational infographics and government announcements.

What are the best Facebook Advertising Tools?

Here are five of the most useful Facebook advertising tools: Facebook Ad Manager, Qwaya, AdEspresso, Hootsuite Ads, and AdStage.

Do advertisers focus on conversion?

Basically advertisers drew out ads and generate traffic to leave the rest to web designers. Marketers are still more focused on generating leads than keeping loyal customers.

What are the average conversion rates in Google Ads?

Across all industries, 4.40% was the average Google Ads conversion for search. With a 7.98% conversion rate for vehicles while apparel is only 2.77%.

What’s the average cost per action in Google Ads?

Across all industries, $56.11 was the average Google Ads cost per action for search. With a $26.17 CPA for the auto industry while a $101.40 CPA for the electronics industry.

How do I present my Ads?

The headline for your ads should start with something that will get the potential customer’s attention, for example inserting benefits and strong verbs. Don’t forget to make your visuals stand out!

What is click-through?

Click-through is a type of advertising conversion. It’s a page where a potential customer clicks your ad and lands on your content. Most respond positively by clicking the CTA button of your page.

What’s the key to generating a sale conversion?

In advertising, the key element to generating a sale would be BOASTING your product or services. Give them the security by being confident that they would need your product/services.

Is time important in putting up Ads?

Scheduling your ads/bids can play an important role in sucking in your target audience. Without time in mind, you can still generate traffic but it might just be misleading visitors. So run some tests on what is the best time to put up your ads on platforms.

What kind of Ad should I be running?

There are numerous ways in running your Ads on various platforms. You may consider doing video ads, single image ads, lead ads, carousel ads, Canva ads, or GIF ads.

As we all know advertising is a very vital part of any business. A business will not survive or last longer with less than good advertising. That is why there is a great need to have the best and right advertising tools to get the desired conversion rates. Go ahead and use these tools to get a lot of sales or engagement!

We collect the most interesting content around conversion rate optimization. Let us know your best email to receive our favorite pieces weekly in your inbox!