Analytics Tools to Increase Your Conversions

Here is our top list of proven and tested analytics tools that will help you increase your conversions. Read it now to know which one suits you and your business needs, and convert like a pro!

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AB Tasty

AB Tasty

AB Tasty is the fastest-growing provider of AI-powered experimentation & personalization, helping businesses drive more conversions and revenue on all their digital assets. Users can test their optimization ideas and benchmark their impact on different performance indicators like registration and purchase rates, based on actual figures rather than mere guesses.

#A/B Testing#Personalization#Analytics#Content Optimization
Adobe Analytics

Adobe Analytics

Adobe Analytics is the industry-leading solution for applying real-time analytics and detailed segmentation across all of your marketing channels. Use it to discover high-value audiences and power customer intelligence for your business. It is the next generation interface that allows you to create a complete and distinguished view of your business by focusing on key character components.

#Analytics#Attribution
Alteryx Platform

Alteryx Platform

Alteryx is a business intelligence platform for data analysts that offers data mining and predictive analytics. It allows users to blend data from disparate sources, including Microsoft Excel, Hadoop, and Salesforce, with built-in drag-and-drop features to prepare raw data for analytics. Alteryx platform is a great tool used for scalability and features on a large set of data.

#Analytics#Business Intelligence
Amplitude

Amplitude

Amplitude is the product intelligence platform that helps companies use their customer data to build great product experiences for systematic business growth. It is a product analytics platform that helps companies understand user behavior, ship the right features fast, and drive business outcomes.

#Behavior Tracking#Analytics
BigCommerce Analytics

BigCommerce Analytics

BigCommerce is a cloud e-commerce platform for established and rapidly-growing businesses. It combines enterprise functionality, an open architecture, and app ecosystem, and market-leading performance. BigCommerce enables businesses to grow online sales with 80% less cost, time, and complexity than on-premise software. It is a scalable, comprehensive eCommerce solution designed to meet the needs of different business sizes.

#E-Commerce#Analytics
Clicky

Clicky

Clicky Web Analytics is simply the best way to monitor, analyze, and react to your blog or web site's traffic in real time. Clicky has various features that helps stand it apart from the competition specifically Spy and RSS feeds that allow web site owners to get live information about their visitors.

#Analytics
Confluent

Confluent

Confluent is a fully managed Kafka service and enterprise stream processing platform. Real-time data streaming for AWS, GCP, Azure or serverless. Confluent offers a streaming platform based on Apache Kafka that enables companies to easily access data as real-time streams.

#Business Intelligence#Analytics
Crazy Egg

Crazy Egg

Crazy Egg is an online application that provides you with eye-tracking tools such as Heat map, Scroll map, Overlay, and Confetti to track a website's operation, which his helps you understand your customers' interests so you can boost the profit from your website.

#Heat Map#User Experience#Design & UI#Analytics
CXL Institute

CXL Institute

Learn from the best to become the best. World's top 1% of marketing practitioners teach you their craft at CXL Institute. Courses on digital marketing, conversion optimization, digital analytics, and customer acquisition.

#Analytics
Cyfe

Cyfe

Cyfe is a cloud-based all-in-one dashboard application for small to midsize businesses that enables users to monitor all marketing channels including SEO, SEM, email marketing, web analytics, social media and more. It supports a variety of monitoring widgets including Salesforce, Google AdWords, Google AdSense, Bing Ads, Campaign Monitor, Mixpanel and more.

#Analytics
Domo

Domo

Domo, Inc. is a cloud software that specializes in business intelligence tools and data visualization. The Domo Business Cloud lets you integrate data from any source, turn data into live visualizations, and extend BI into apps that empower your team with data.

#Analytics#Behavior Tracking#Business Intelligence
Google Analytics

Google Analytics

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications. The data is designed especially for marketing and webmasters alike in gauging the quality of traffic they are receiving and the effectiveness of their marketing efforts.

#Analytics#Personalization#Attribution
Google PageSpeed Insights

Google PageSpeed Insights

Google PageSpeed Insights is a tool that allows you to quickly and easily test the speed of a web page Entering a URL and hitting “Analyze” will quickly get you a detailed report of what's slowing that web page based on two parameters, complete with recommendations on how to fix it.

#Analytics
Heap Analytics

Heap Analytics

Heap automates away the annoying parts of analytics so that companies can focus on making smarter business decisions. The company's mission is to power business decisions with truth. It encourages companies to focus on discovering insights and taking action. Heap helps teams make smarter decisions. Heap automatically captures every user action on your website or mobile app, so you can analyze the usage patterns that drive conversion and retention.

#Analytics#Behavior Tracking#Funnels
Hotjar

Hotjar

Hotjar is a behavior analytics and user feedback service that helps you understand the behavior of your website users and get their feedback through tools such as heatmaps, session recordings, and surveys. These features uncover your users’ online behavior and make you listen to your users’ voice effectively.

#Heat Map#Analytics#Design & UI
Improvely

Improvely

Improvely is a marketing analytic platform that tracks, tests, and optimizes its users online marketing campaigns. It is a robust tracking suite for monitoring conversion results and detecting click frauds of your online advertisements and campaigns.

#Analytics
Inspectlet

Inspectlet

Inspectlet is a session recording and heatmap visualization tool for websites. It records videos of your visitors as they use your site, allowing you to see everything they do. You can view every mouse movement, click, scroll, and keypress on your site. Use Inspectlet to discover where visitors are getting confused on your site and what's getting their attention

#Behavior Tracking#Analytics
Kissmetrics

Kissmetrics

Customer Engagement Automation by Kissmetrics. Analyze, segment and engage all in one place with easy to read reports and friendly user interface KISSmetrics is a powerful business intelligence platform that lets users determine, monitor, and enhance the metrics and other elements significant to the success of their businesses. With such information turned into actionable insights, KISSmetrics has what it takes to help you create marketing strategies and improve existing marketing practices.

#Behavior Tracking#Analytics
Lucky Orange

Lucky Orange

Lucky Orange is a complete conversion rate optimization and customer feedback tool designed to help your website perform at its best. It offers the following features: Time on site tracking, navigation tracking, multiple site management, product analytics, eCommerce tracking, goal tracking, multivariate testing, and user interaction tracking.

#Heat Map#Analytics#Behavior Tracking
Matomo

Matomo

Matomo, formerly Piwik, is a free and open source web analytics application developed by a team of international developers, that runs on a PHP/MySQL webserver. It tracks online visits to one or more websites and displays reports on these visits for analysis.

#Analytics#Heat Map#Attribution#Funnels#A/B Testing#Behavior Tracking
Microsoft Power BI

Microsoft Power BI

Unify data from many sources to create interactive, immersive dashboards and reports that provide actionable insights and drive business results. Power BI is a business analytics service by Microsoft. It aims to provide interactive visualizations and business intelligence capabilities with an interface simple enough for end users to create their own reports and dashboards.

#Business Intelligence#Analytics
MixPanel

MixPanel

Mixpanel is the most advanced analytics platform for mobile & web. It helps businesses grow by helping them understand how their users behave and use their products by tracking actions people take rather than page views. While most analytics platforms gauge page views, Mixpanel takes a different approach by measuring and analyzing the actions or steps taken by people who enter your system or application.

#Behavior Tracking#Analytics#Chatbots
Peek User Testing

Peek User Testing

Peek is a user testing tool that lets you see and hear a five minute video of a real person using your website to help you understand the visitor and customer experience of your site. This tool taps into a panel of more than a million participants that UserTesting usually reserves for its paying customer base.

#Analytics#User Testing
Pingdom

Pingdom

Pingdom is a website and performance monitoring company dedicated to making the web faster and more reliable. Features include monitoring solution that tests websites, applications, and servers for availability and performance reliability. This tool constantly monitors a website’s performance via regular uptime checks and page functionality tests, helping users keep their websites, apps, and servers up and running so they can deliver the most positive web experiences to their clients.

#Analytics
Qlik

Qlik

Qlik simplifies the way people use data by making it a natural part of how they make decisions. Qlik Sense is a platform for modern, self-service analytics, driving discovery and data literacy for all types of users across an organization. It supports the full range of analytics use cases - from self-service visualization and exploration to guided analytics apps and dashboards, custom and embedded analytics, mobile analytics, and reporting.

#Analytics#Business Intelligence
Qualtrics

Qualtrics

Qualtrics is a single system of record for all experience data, also called X-data™, allowing organizations to manage the four core experiences of business—customer, product, employee and brand experiences—on one platform. It is an enterprise market research platform trusted by over 8500 brands and 100 schools across the globe.

#A/B Testing#Analytics#Forms & Quizzes
Ruler Analytics

Ruler Analytics

Ruler Analytics is a call tracking and attribution software that enables sales and marketing teams to work smarter, together. It can match telephone leads and purchases to which marketing source it came from to boost efficiency.

#Analytics#Behavior Tracking#Attribution
SAP Analytics Cloud

SAP Analytics Cloud

SAP is a market leader with over 40 years of enterprise software experience. As a business-first application, SAP Analytics Cloud understands business semantics that combines BI, planning, predictive, and augmented analytics capabilities into one simple cloud environment.

#Business Intelligence#Analytics
SimilarWeb

SimilarWeb

SimilarWeb is an online competitive intelligence tool that provides traffic and marketing insights for any website. It displays Global, US and category rank and snapshots of audience breakdowns by countries and traffic sources.

#Analytics#Competitor Tracking
Sisense

Sisense

Sisense is an agile business intelligence (BI) solution that provides advanced tools to manage and support business data with analytics, visuals and reporting. It is a business Intelligence software by Sisense, the industry leader in BI for complex data - easily prepare, analyze & explore growing data from multiple sources.

#Business Intelligence#Analytics
Sitechecker

Sitechecker

Sitechecker is free on page SEO checker designed to make audit of over 100 technical parameters and say how to fix every founded mistake. They develop all sorts of different tools (seven as of writing this); many of which focus on SEO text analysis and keywords, ways to analyze your site, and they’re even working on a backlink tool.

#Analytics
Smartlook

Smartlook

Session recordings, heatmaps, events, funnels, analytics and reporting. Smartlook is a cloud- and mobile-based quantitative analytics solution that helps businesses of all sizes with user behavior and insights. Smartlook answers the ‘what’ and ‘why’ behind every user action. Primary features of the software include session recordings, heatmaps, events, funnels, analytics and reporting.

#Heat Map#Behavior Tracking#Analytics
Statcounter

Statcounter

StatCounter, a free online visitor stats tool. It offers its members the chance to grow and improve their online businesses by allowingthem to monitor the number of hits to their website; the geographical location of visitors; the various pages a visitor views; keywords used to find the site plus other features. It is a cloud-based platform that helps businesses create custom email reports, detect frauds, analyze websites, notify via alerts, and more.

#Analytics#Behavior Tracking
Sumo

Sumo

Sumo is a powerful tool that helps ecommerce businesses in growing their email lists, increasing conversions, and generating more sales. With Sumo Shortcuts, ecommerce store owners are able to set-and-forget proven marketing strategies in three minutes or less. Sumo works seamlessly with Shopify and all major email marketing tools such as MailChimp, Campaign Monitor, Klaviyo, and more.

#Analytics#Heat Map#Email Capture
Tableu

Tableu

Tableau helps transform data into actionable insights. It can help anyone see and understand their data. Connect to almost any database, drag and drop to create visualizations, and share with a click.

#Business Intelligence#Analytics
TIBCO Jaspersoft

TIBCO Jaspersoft

TIBCO Jaspersoft embedded analytics software is the most flexible, customizable, and developer-friendly BI platform in the world. Jaspersoft is a market leader in the embedded analytics market for enterprise and Software-as-a-Service (SaaS) applications.

#Business Intelligence#Analytics
TIBCO Spotfire

TIBCO Spotfire

TIBCO Spotfire® is the most complete analytics solution in the market, and makes it fast and easy for everyone to visualize new discoveries in data. Using search and recommendations powered by a built-in artificial intelligence engine, anyone can explore data to bring insights. TIBCO Spotfire® delivers an AI-powered, search-driven experience with built-in data wrangling and advanced analytics. TIBCO Spotfire® is the most complete analytics solution in the market and makes it fast and easy for everyone to visualize new discoveries in data.

#Business Intelligence#Analytics
Usability Hub

Usability Hub

The UsabilityHub platform offers a comprehensive suite of testing tools that helps you uncover design issues early, preventing wasted time, effort and user frustration. It is a remote user research platform that takes the guesswork out of design decisions by validating them with real users.

#User Testing#Behavior Tracking#Analytics
WebEngage

WebEngage

WebEngage is a full-stack marketing automation and customer data platform that helps consumer businesses drive more revenue from their existing customers and anonymous users through highly contextual and personalized user engagement across channels like Email, Mobile and Web Push Notifications, In-app Messages, SMS, Web Overlays, Facebook, and WhatsApp. WebEngage is a cloud-based marketing platform that enables B2C companies to achieve and maximize total cross-channel communication, segmentation, and personalization based on thoroughly threshed real-time data. This marketing automation platform boasts enterprise-grade capabilities and features and helps B2C enterprises improve user retention.

#Analytics#Personalization#Forms & Quizzes

What analytic tools are the most useful but least expensive?

There are seven very affordable analaytics tools that can help individuals and organization to optimize and grow their businesses. There are Open Site Explorer, Google Insights, Google Analytics, Crazy Egg, MouseStats, Facebook Insights, ClickMeter, and ClickInc.

How does Google Analytics work?

It works with the use of JavaScript code on webpages. It retrieves data on your webpages and brings that collected data to the server. This is where the whole analysis works, which will give you a set of organized data to use.

What are the tools used in big data analytics?

Among the most trusted tools, Tableau, Zoho Analytics, Splunk are the tools used in big data analytics. They help in determining the path of behavior on a larger scale so that they can make credible decisions based on solid data.

What is the Google Analytics conversion rate?

The conversion rate is the number of goal conversions divided by the number of sessions multiplied by 100. In simple words, every time a purchase is completed or a product is bought it will automatically count as goal conversion.

How does Google Analytics know when a conversion takes place?

This is when a visitor takes action like subscribing, buying, sign-up, basically any engagements made to your website. Also, this is where a visitor became a customer, or “converted”, so to speak.

What is a CRO tool?

CRO or Conversion rate optimization is the method of optimizing the campaign or strategy, which can improve the conversion rate. CRO tools, on the other hand, are software like Hotjar and Optimizely.

Are there any better alternatives to Google Analytics?

The notable alternatives to Google Analytics are Matomo, Woopra, GoSquared, FoxMetrics, MixPanel, Heap, StatCounter, and Chartbeat.

Is Google Analytics Easy to use?

Google Analytics has an easy to navigate dashboard that even beginners or new to analytics can easily use. They have an easy and free way to track and analyze visitors and data on your website.

How do analytics work?

Any activity, online or offline, that is important to the success of your business is translated into data that is being processed. Examples include a completed sign-up for your email newsletter or a purchase.

What information does Google Analytics capture?

They get session duration, pages per session, bounce rate, and other things like traffic information of people who use a site. They collect and interpret it into a recognizable result.

Getting the right data to increase your conversion is difficult. That's why we have compiled the most effective analytic tools that will definitely increase your conversion. Go and pick your tool and start converting!

We collect the most interesting content around conversion rate optimization. Let us know your best email to receive our favorite pieces weekly in your inbox!