The following are some of the known App Store Intelligence Tools available in the market in no priority order: App Annie, Apptopia, Tune, Appfigures, SensorTower, Prioridata, ASOdesk, Appcodes, Mobile Action, SearchAdsHQ, Reflection.io, and AppTrace.
The following are some of the known App Keyword Optimization Tools available in the market in no priority order: Gummicube, App Radar, Lab Cave, Preapps, Moburst, TheTool, AppTweak, SearchMan, and Keyword Tool.
The following are some of the known Review & Sentiment Analysis Tools available in the market in no priority order: AppFollow, Appbot, Apptentive, and TheTool.
The following are the widely known A/B Testing Tools that gives the best possible results needed by app developers: StoreMaven and SplitMetrics
The following are the metrics you should consider when analyzing your app store conversion rate: The number of users who have downloaded your app after viewing your app page; and, first impressions, or the number of users that downloaded your app through search traffic.
In calculating app store conversion rate, you need the number of times your app got downloaded in the app store divided by the number of times your app page has been viewed by users.
Tools are usually needed to collect data and compare your app’s conversion rate with other apps. App Store Page Conversion Rate indicates that most people download your app directly after searching in the search bar.
Yes! Here’s three of the average app store conversion rate by category: Music - 32.46%, Travel - 21.91%, Health & Fitness - 18.52%, Social Networking - 11.36%, and Entertainment - 8.6%.
Here are five key factors to consider: Keyword Search, Title (name of the app), Description, Icon, and lastly Screenshot and Video Preview.
The following are the most common types of App Store Optimization tools: App Store Intelligence Tools, App Keyword Optimization Tools, Review & Sentiment Analysis Tools, and A/B Testing Tools.
Your app is likely facing a lot of fierce competition. Since app store conversion rates vary extensively across industries, utilize the tools to have a better strategy in convincing users to download your app. Start converting now!
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