App Store Tools to Increase Your Conversions

App store tools help you collect data so that you understand how users interact with each element of your app page. Rise above your competitors! Here’s a list of tools that will help you optimize and increase your conversion rate against other apps in your category!

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App Annie

App Annie

App Annie is a decision-making platform for the mobile app economy. App Annie combines the analytics of one's own apps with a granular understanding of the competition and market to provide a unique 360-degree view of one's mobile business. It is the industry's most trusted mobile data and analytics platform. App Annie's mission is to help customers create winning mobile experiences and achieve excellence. Founded in 2010, the company launched the first mobile market data solution.

#App Store
App Magic

App Magic

AppMagic.rocks is a mobile market intelligence tool which helps app developers discover competitor products and its information. It offers detailed statistics of Apple App Store and Google Play Store top charts, estimations of app revenues and downloads in these markets, and a whole set of tools for mobile market research.

#App Store
App Radar

App Radar

App Radar is an app store optimization (ASO) tool for app and game marketers, developers, and agencies which helps users find the right keywords with AI-powered suggestions for their apps to achieve higher rankings in the app store. It automatically updates store listings, track keyword rankings, and monitor competitors' search strategy.

#App Store#Advertising
AppsFlyer

AppsFlyer

AppsFlyer is a mobile app tracking and attribution analytics platform for app developers and marketers. It manages, measures, and optimizes your mobile user acquisition process to improve ROI.

#Attribution#App Store
AppTweak

AppTweak

AppTweak offers personalized app marketing reports that help companies to increase their app store visibility. The platform analyzes the relevancy of titles and app descriptions; tracks app statistics; allows users to upload their iTunes and display them graphically; helps users track statistics of their competitors and compare them with buyers on the same graph. You can test your new app description and easily know the density both for single keywords and long-tail keywords. Test your new app description on App to identify the density of new added single or long-tail combination keywords.

#App Store
Mobile Action

Mobile Action

Mobile Action is the leading solution for driving organic app growth and analyzing app marketplace intelligence. Mobile Action has tracked over 25 billion downloads, $15 billion in app revenue, and has over 95,000 apps connected directly to their platform. It lets you see which of your competitors are advertising on Facebook (and the other networks listed above) and what ads they are running. For example, if your competitors are running a video ad, you can play and see the ad within the dashboard itself.

#App Store#Advertising
SensorTower

SensorTower

Sensor Tower offers solution for mobile marketers, app developers, and industry analysts who demand superior competitive insights into the mobile economy and are seeking to increase app downloads through app store optimization. It serve independent and Fortune 500 customers alike, spanning the mobile games, travel, music, finance, ecommerce, and entertainment markets. The suite consists of free, SMB, and Enterprise level solutions including Store Intelligence, Usage Intelligence, Ad Intelligence, and App Intelligence.

#App Store
Split Metrics

Split Metrics

SplitMetrics is an A/B testing platform for mobile marketers that enables them to learn their target audience, improve app store conversion rates, and increase the number of mobile app downloads. It offers test scheduling, heat maps, surveys, multivariate testing, and funnel analysis in one place.

#App Store
Store Maven

Store Maven

StoreMaven is an AI-powered mobile growth platform and App Store Optimization (ASO) tool that web developers and marketers can use to perform A/B testing, receive feedback, and more. It allows testing of icons and screenshots to increase the application's visibility on Google Play store and Apple App Store.

#App Store#A/B Testing
TheTool

TheTool

TheTool is a mobile analytics solution that helps businesses track user ratings or reviews, revenue flow, keyword rankings, and more. It includes features for app store localization, rank tracking, competitor monitoring, keyword research, reviews management, sentiment analysis, and other analytics.

#App Store

What are the examples of App Store Intelligence Tools?

The following are some of the known App Store Intelligence Tools available in the market in no priority order: App Annie, Apptopia, Tune, Appfigures, SensorTower, Prioridata, ASOdesk, Appcodes, Mobile Action, SearchAdsHQ, Reflection.io, and AppTrace.

What are the examples of App Keyword Optimization Tools?

The following are some of the known App Keyword Optimization Tools available in the market in no priority order: Gummicube, App Radar, Lab Cave, Preapps, Moburst, TheTool, AppTweak, SearchMan, and Keyword Tool.

What are the examples of Review & Sentiment Analysis Tools?

The following are some of the known Review & Sentiment Analysis Tools available in the market in no priority order: AppFollow, Appbot, Apptentive, and TheTool.

What are the examples of A/B Testing Tools?

The following are the widely known A/B Testing Tools that gives the best possible results needed by app developers: StoreMaven and SplitMetrics

What to consider when analyzing App Store Conversion Rate?

The following are the metrics you should consider when analyzing your app store conversion rate: The number of users who have downloaded your app after viewing your app page; and, first impressions, or the number of users that downloaded your app through search traffic.

How to calculate Conversion Rate?

In calculating app store conversion rate, you need the number of times your app got downloaded in the app store divided by the number of times your app page has been viewed by users.

What’s App Store Conversion Rate?

Tools are usually needed to collect data and compare your app’s conversion rate with other apps. App Store Page Conversion Rate indicates that most people download your app directly after searching in the search bar.

Does Conversion Vary by Category?

Yes! Here’s three of the average app store conversion rate by category: Music - 32.46%, Travel - 21.91%, Health & Fitness - 18.52%, Social Networking - 11.36%, and Entertainment - 8.6%.

What are the factors to consider for App Store Optimization?

Here are five key factors to consider: Keyword Search, Title (name of the app), Description, Icon, and lastly Screenshot and Video Preview.

What are the Types of ASO tools?

The following are the most common types of App Store Optimization tools: App Store Intelligence Tools, App Keyword Optimization Tools, Review & Sentiment Analysis Tools, and A/B Testing Tools.

Your app is likely facing a lot of fierce competition. Since app store conversion rates vary extensively across industries, utilize the tools to have a better strategy in convincing users to download your app. Start converting now!

We collect the most interesting content around conversion rate optimization. Let us know your best email to receive our favorite pieces weekly in your inbox!