Attribution Tools to Increase Your Conversions

Attribution can be a lengthy and critical process, so we make it easier for you with our compilation of the most useful attribution tools available right now in the market. Check out the tools that can help you measure attribution better to increase your conversions!

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Adinton

Adinton

Adinton is a software that assists marketers in running campaigns. It allows users to analyze the customer journey with cross-device attribution and algorithmic modeling. It also helps improve online marketing investment return and increase sales due to spending optimization.

#Attribution
Adobe Analytics

Adobe Analytics

Adobe Analytics is the industry-leading solution for applying real-time analytics and detailed segmentation across all of your marketing channels. Use it to discover high-value audiences and power customer intelligence for your business. It is the next generation interface that allows you to create a complete and distinguished view of your business by focusing on key character components.

#Analytics#Attribution
AppsFlyer

AppsFlyer

AppsFlyer is a mobile app tracking and attribution analytics platform for app developers and marketers. It manages, measures, and optimizes your mobile user acquisition process to improve ROI.

#Attribution#App Store
Engagio Dash

Engagio Dash

Engagio Dash helps you measure the impact and ROI of every interaction across sales and marketing with multi-touch attribution. It allows marketers analyze each stage of the customer journey and optimize the account-based funnel.

#Attribution
Google Analytics

Google Analytics

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications. The data is designed especially for marketing and webmasters alike in gauging the quality of traffic they are receiving and the effectiveness of their marketing efforts.

#Analytics#Personalization#Attribution
Looker

Looker

Looker is a data-discovery app that provides innovative data exploration functionalities for businesses both large and small. The solution helps in capturing and analyzing data from multiple sources to make data-driven decisions.

#Attribution#Business Intelligence
Matomo

Matomo

Matomo, formerly Piwik, is a free and open source web analytics application developed by a team of international developers, that runs on a PHP/MySQL webserver. It tracks online visits to one or more websites and displays reports on these visits for analysis.

#Analytics#Heat Map#Attribution#Funnels#A/B Testing#Behavior Tracking
Neustar

Neustar

Neustar Marketshare is a holistic marketing measurement, analytics, and attribution solution. It helps marketers derive real, actionable insights from an integrated view of your customers' journeys to understand the impact of omnichannel campaigns.

#Attribution#Personalization
Oribi

Oribi

Oribi actively captures data about website visitors and converts them into intuitive and simple reports. The tool provides users with a dedicated dashboard that taps into data heads such as where the visitor came from, the landing page that he/she encountered, the website funnel that was followed, the number and locations of clicks made, and the checkout process that he/she completed.

#Attribution
Ruler Analytics

Ruler Analytics

Ruler Analytics is a call tracking and attribution software that enables sales and marketing teams to work smarter, together. It can match telephone leads and purchases to which marketing source it came from to boost efficiency.

#Analytics#Behavior Tracking#Attribution
Terminus

Terminus

Terminus is an account-based software for efficient marketing and sales. It provides an end-to-end solution for prioritizing and identifying target accounts, activation of sales for targeted search, multi-channel engagement, and reporting to the entire business hierarchy. This helps accelerate marketing and sales pipeline velocity at scale.

#Attribution

What are the Multi-Touch Attribution Tools?

Here are five tools that will give you a multi-touch solution: Ruler Analytics, Adinton, Altitude by Impact, Funnel, and Neustar. Most of them are not free so use them wisely.

What is Analytics Attribution Tools?

Here are four tools that will give you an analytics alternative: Adobe Analytics, Google Attribution, Looker, and Oribi. You may consider trying out Google Attribution first since it’s free.

What are the Account-Based Attribution Tools?

There are two common tools in this category that will give you analytics solutions which are Engagio and Terminus. Both are best for Account-Based Marketing companies and available upon request.

What is the App Download Tracking Attribution Tools?

The following tool/platform helps you identify behavioral trends: Adjust and AppsFlyer. Adjust is a free platform while AppsFlyer is a tool that costs less than a dollar.

What are the Social Media and PR Attribution Tools?

We’ve prepared two options for this category: Oktopost and Onclusive. Oktopost is best for B2B companies investing in social media while Onclusive is best used for PR attribution.

What is an attribution platform?

Attribution platform is a software application that helps you assign value to various marketing activities associated with the customers that produced the most desired outcome.

What is Facebook Attribution?

Although Facebook uses a last-touch attribution model by default, there are currently two other types of Facebook attribution namely view-through attribution and click-through attribution.

What are the benefits of Attribution?

Marketing Attribution can benefit your business by optimizing your marketing spend. Effective attribution also increases ROI, improves product development, and optimizes creative elements of your campaign.

What to avoid while doing attribution?

Here are the most common mistakes that marketers should avoid: Correlation-Based Bias, In-Market Bias, Cheap Inventory Bias, and Digital Signal Bias.

How to measure attribution?

Marketing Attribution can be measured through attribution models. Effective models can weigh which campaigns generated higher conversions.

Successfully attributing conversions to channels is proven to be difficult without the aid of the right tools. Now that you know more about attribution tools start using them to increase your revenue now!

We collect the most interesting content around conversion rate optimization. Let us know your best email to receive our favorite pieces weekly in your inbox!