Here are five tools that will give you a multi-touch solution: Ruler Analytics, Adinton, Altitude by Impact, Funnel, and Neustar. Most of them are not free so use them wisely.
Here are four tools that will give you an analytics alternative: Adobe Analytics, Google Attribution, Looker, and Oribi. You may consider trying out Google Attribution first since it’s free.
There are two common tools in this category that will give you analytics solutions which are Engagio and Terminus. Both are best for Account-Based Marketing companies and available upon request.
The following tool/platform helps you identify behavioral trends: Adjust and AppsFlyer. Adjust is a free platform while AppsFlyer is a tool that costs less than a dollar.
We’ve prepared two options for this category: Oktopost and Onclusive. Oktopost is best for B2B companies investing in social media while Onclusive is best used for PR attribution.
Attribution platform is a software application that helps you assign value to various marketing activities associated with the customers that produced the most desired outcome.
Although Facebook uses a last-touch attribution model by default, there are currently two other types of Facebook attribution namely view-through attribution and click-through attribution.
Marketing Attribution can benefit your business by optimizing your marketing spend. Effective attribution also increases ROI, improves product development, and optimizes creative elements of your campaign.
Here are the most common mistakes that marketers should avoid: Correlation-Based Bias, In-Market Bias, Cheap Inventory Bias, and Digital Signal Bias.
Marketing Attribution can be measured through attribution models. Effective models can weigh which campaigns generated higher conversions.
Successfully attributing conversions to channels is proven to be difficult without the aid of the right tools. Now that you know more about attribution tools start using them to increase your revenue now!
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