Behavior Tracking Tools to Increase Your Conversions

Behavior tracking is very important, so are behavioral tracking tools. They can make or break your conversion rates. Come and read this collection of tools to learn what you can use to make a positive change in your conversion rates.

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Acoustic Analytics

Acoustic Analytics

Acoustic Analytics captures, manages, and analyzes customer data to provide information on the digital customer journey and experience across the customer life cycle. Acoustic Analytics lets you visualize the journeys that your customers take as they interact with your brand across devices, channels, and touch points.

#Heat Map#A/B Testing#Behavior Tracking
Amplitude

Amplitude

Amplitude is the product intelligence platform that helps companies use their customer data to build great product experiences for systematic business growth. It is a product analytics platform that helps companies understand user behavior, ship the right features fast, and drive business outcomes.

#Behavior Tracking#Analytics
Clicktale

Clicktale

Clicktale is a Software-As-A-Service, cloud-based analytic system and service that allows you to visualize your customer’s experience on your website from their perspective. It provides the ability to analyze their interactions in aggregate in the form of heatmaps and reports, as well as individual session replays.

#Behavior Tracking#Heat Map
Compete

Compete

Compete provides marketers with actionable digital intelligence to improve their online and offline marketing effectiveness. Their products include online measurement tools available at Compete.com, as well as deep consumer and competitor insights in the automotive, consumer goods, financial services, media, retail, telecom and travel industries. Compete’s unique multi-source panel methodology and industry-leading data management practices ensure our panel is unmatched in its depth, quality and integrity.

#Behavior Tracking
Domo

Domo

Domo, Inc. is a cloud software that specializes in business intelligence tools and data visualization. The Domo Business Cloud lets you integrate data from any source, turn data into live visualizations, and extend BI into apps that empower your team with data.

#Analytics#Behavior Tracking#Business Intelligence
Heap

Heap

Heap automates away the annoying parts of analytics so that companies can focus on making smarter business decisions. The company's mission is to power business decisions with truth. It encourages companies to focus on discovering insights and taking action. With Heap, organizations can remove technical jams and obtain a single comprehensive view of the customers. The software automatically gathers, organizes, analyzes, and connects customer data, so businesses can create more valuable products and experiences.

#Analytics#Behavior Tracking#Funnels
Heatmap

Heatmap

heatmap provides realtime analytics to help chief editors and marketeers understand in seconds which are their best performing contents and which are less. Heatmap comes with no sampling, and breaks down its Big Data to only provide the data that make sense to you, to track in realtime the performance of your site.

#Behavior Tracking#Heat Map
Hubspot

Hubspot

HubSpot develops cloud-based, inbound marketing software that allows businesses to transform the way that they market online. Its service portfolio includes social media publishing and monitoring, blogging, SEO, website content management, email marketing, marketing automation, and reporting and analytics. It is a powerful suite of tools that help you turn visitors into leads, you'll get lead flows, forms, kickback emails, analytics, and more -- all designed to make it easy for you to efficiently grow your business.

#A/B Testing#Behavior Tracking#Email Capture
Inspectlet

Inspectlet

Inspectlet is a session recording and heatmap visualization tool for websites. It records videos of your visitors as they use your site, allowing you to see everything they do. You can view every mouse movement, click, scroll, and keypress on your site. Use Inspectlet to discover where visitors are getting confused on your site and what's getting their attention

#Behavior Tracking#Analytics
Kissmetrics

Kissmetrics

Customer Engagement Automation by Kissmetrics. Analyze, segment and engage all in one place with easy to read reports and friendly user interface KISSmetrics is a powerful business intelligence platform that lets users determine, monitor, and enhance the metrics and other elements significant to the success of their businesses. With such information turned into actionable insights, KISSmetrics has what it takes to help you create marketing strategies and improve existing marketing practices.

#Behavior Tracking#Analytics
Lucky Orange

Lucky Orange

Lucky Orange is a complete conversion rate optimization and customer feedback tool designed to help your website perform at its best. It offers the following features: Time on site tracking, navigation tracking, multiple site management, product analytics, eCommerce tracking, goal tracking, multivariate testing, and user interaction tracking.

#Heat Map#Analytics#Behavior Tracking
Matomo

Matomo

Matomo, formerly Piwik, is a free and open source web analytics application developed by a team of international developers, that runs on a PHP/MySQL webserver. It tracks online visits to one or more websites and displays reports on these visits for analysis.

#Analytics#Heat Map#Attribution#Funnels#A/B Testing#Behavior Tracking
MixPanel

MixPanel

Mixpanel is the most advanced analytics platform for mobile & web. It helps businesses grow by helping them understand how their users behave and use their products by tracking actions people take rather than page views. While most analytics platforms gauge page views, Mixpanel takes a different approach by measuring and analyzing the actions or steps taken by people who enter your system or application.

#Behavior Tracking#Analytics#Chatbots
Mouseflow

Mouseflow

Mouseflow is a session replay and heatmap tool that shows how visitors click, move, scroll, browse, and pay attention on websites. It can be installed in seconds and is used by over 45,000 clients. Mouseflow helps clients simplify their analytics to make decisions that matter.

#Behavior Tracking
Nudgify

Nudgify

Nudgify is a complete social proof app that can help increase conversion rates by as much as 15%. It adds live notifications about page views, sales, sign ups, and reviews.

#Behavior Tracking#Social Proof
Ruler Analytics

Ruler Analytics

Ruler Analytics is a call tracking and attribution software that enables sales and marketing teams to work smarter, together. It can match telephone leads and purchases to which marketing source it came from to boost efficiency.

#Analytics#Behavior Tracking#Attribution
SessionCam

SessionCam

SessionCam is the best way to define and fix issues around user interface and conversion rate. It is a smart assistant who understands customer frustration and reveals the most valuable insights into the behavior of the visitors to your website. This opens new growth opportunities, while saving you time and money.

#Behavior Tracking#Heat Map#Funnels#Forms & Quizzes
Smartlook

Smartlook

Session recordings, heatmaps, events, funnels, analytics and reporting. Smartlook is a cloud- and mobile-based quantitative analytics solution that helps businesses of all sizes with user behavior and insights. Smartlook answers the ‘what’ and ‘why’ behind every user action. Primary features of the software include session recordings, heatmaps, events, funnels, analytics and reporting.

#Heat Map#Behavior Tracking#Analytics
Statcounter

Statcounter

StatCounter, a free online visitor stats tool. It offers its members the chance to grow and improve their online businesses by allowingthem to monitor the number of hits to their website; the geographical location of visitors; the various pages a visitor views; keywords used to find the site plus other features. It is a cloud-based platform that helps businesses create custom email reports, detect frauds, analyze websites, notify via alerts, and more.

#Analytics#Behavior Tracking
Usability Hub

Usability Hub

The UsabilityHub platform offers a comprehensive suite of testing tools that helps you uncover design issues early, preventing wasted time, effort and user frustration. It is a remote user research platform that takes the guesswork out of design decisions by validating them with real users.

#User Testing#Behavior Tracking#Analytics
Woopra

Woopra

Woopra is a real-time customer analytics service used by sales, service and marketing teams. The platform is designed to help organizations optimize the customer life-cycle by delivering live, granular behavioral data for individual website visitors and customers. The profiles enable the user to view behavioral data of each customer based on their touchpoints throughout their digital journey - building behavioral segments, leveraging Woopra’s segmentation filters.

#Behavior Tracking#User Experience

1. How can I track unique visitors to my website?

To track unique visitors you can use tools such as Google Analytics and Yandesk. They use identifiers like visitor’s IP addresses, browser information, user agents, etc to identify a unique visitor.

2. What are the behavior tracking tools?

There are many behavior tracking tools but the free and most famous one is Google Analytics. It is also the most used tracking tool. There are also great alternatives like

3. What is behavioral tracking?

Behavior tracking or behavioral tracking is the online profiling of the behaviors of the visitors of a website. In simpler words, it tracks the online activities of visitors.

4. Can you change the behavior of visitors through behavior tracking?

Yes, you can but it depends. You can guide them or point them to where you want them after seeing the behavioral report of your visitors through behavior tracking.

5. What are the types of buying behavior decision that affects conversion?

There are four main types of buying behavior that affects conversion: complex buying behavior, dissonance-reducing buying behavior, habitual buying behavior, and variety-seeking behavior.

6. What are the methods of customer behavior profiling?

There are three main methods to profile customer behavior: psychographic or lifestyle approach, consumer typology approach, and consumer characteristics approach (Sprotles and Kendall, 1996).

7. What are the disadvantages of behavioral tracking?

Marketing campaigns based off on data gathered through behavioral tracking can cost quite a lot. Hence, marketers need to be more cautious and need more planning for the additional cost behavioral tracking can induce.

8. Why is behavior tracking important for conversion?

Behavioral tracking provides important data about customers that can be used by marketers to increase conversion. They can use the data gathered to make a campaign solely for their customers that will make significant sales increase.

9. What types of user behavior should I track to increase conversion?

There are 6 main categories where you can track your customers’ behavior to increase conversion: user experience, content performance, conversion rate optimization, accessibility, engagement, and external data.

10. How can I use behavior tracking to increase conversion?

Behavior tracking can provide you with data that can address problems that are affecting your website’s conversion rate. You can use it to decrease the bounce rate, identify unique visitors, optimize landing pages, optimize personalized recommendations, etc.

Not knowing your customers’ behavior robs you of the hidden opportunities that can help you increase your business’ conversion rates. So use these behavior tracking tools to form an effective strategy that will up the game of your conversion plan!

We collect the most interesting content around conversion rate optimization. Let us know your best email to receive our favorite pieces weekly in your inbox!