Email Marketing Tools to Increase Your Conversions

Email marketing is a tedious task and can annoy some of your target customers. It needs a solid strategy. We’re sharing with you the most useful email marketing tools available to help you increase your conversions!

We collect the most interesting content around conversion rate optimization. Let us know your best email to receive our favorite pieces weekly in your inbox!

CoSchedule

CoSchedule

CoSchedule is the only way to organize your marketing in one place. As a family of agile marketing products, CoSchedule helps you to create, publish, and share awesome content to social media.

#Content Optimization#Email Marketing
Drip

Drip

Drip is the CRM Salesforce didn’t build. The first Ecommerce CRM - ECRM - is built to drive sales, not sales teams. Drip is your ecommerce marketing engine. Build personalized customer experiences, drive more revenue, and take your marketing strategy to the next level with Drip.

#Email Marketing#Personalization#A/B Testing#Email Capture
Email on Acid

Email On Acid

Email on Acid provides email testing, troubleshooting and tracking tools to help you simplify and improve your email marketing efforts. Its innovative suite of tools allows you to preview emails in 41 different email clients and devices, diagnose and solve deliverability issues and access the most comprehensive email analytics available. A platform that streamlines the email testing process. Our robust features help email marketers and developers save time and send more polished emails, so they can improve email marketing ROI.

#Email Marketing
GetResponse

GetResponse

GetResponse is a complete email marketing solution that's designed to help businesses increase sales and subscriber engagement with comprehensive marketing campaigns. Recently however, Getresponse has shifted its emphasis considerably: the product now aims be more of an 'all-in-one' marketing solution rather than just an email marketing tool. Accordingly, in addition to email marketing, Getresponse now also provides e-commerce features, webinar hosting, landing pages and automated sales funnels.

#Landing Pages#Email Marketing#Funnels
Infobip

Infobip

Infobip is a global cloud communications platform that enables businesses to build connected customer experiences across all stages of the customer journey at scale, with easy and contextualized interactions over customers' preferred channels. Infobip is an international IT and telecommunications company. It operates a full-stack Communications Platform as a Service (CPaaS) with private cloud infrastructure and zero-hop connectivity to telecoms globally.

#Chatbots#Email Marketing
Infusionsoft by Keap

Infusionsoft By Keap

Infusionsoft is the industry’s longest-running and most powerful product, offering an all-in-one solution that provides advanced marketing and sales automation, fully customizable campaigns, and powerful app integration. Capture leads automatically through built-in landing pages, convert more visitors to leads, and automatically add new leads to your contacts with advanced segmentation.

#Landing Pages#Email Marketing#Funnels#Email Capture
Klaviyo

Klaviyo

Klaviyo is a powerful email tool focused on ecommerce that is most valuable when all your customer data is available to build segments with and fire off event-triggered campaigns from. This tool helps businesses create memorable experiences across owned marketing channels — email, SMS, web and in-app notifications — by listening for and understanding cues from visitors, subscribers, and customers, and turning that information into valuable, relevant messages.

#Email Marketing#E-Commerce
Litmus Scope

Litmus Scope

Litmus is a testing service for web and marketing professionals. It allows people to cross-browser test their websites, and test their email newsletters across a range of email clients and spam filters. Create a clean, web-based version of any email, with desktop and mobile previews.

#Email Marketing
MailClickConvert

MailClickConvert

MailClickConvert is a email marketing software with high deliverability rates allowing you to send emails to cold contacts. It is a high-volume bulk email marketing software that enables you to send 100% CAN-SPAM compliant campaigns.

#Email Marketing
Remindee

Remindee

Remindee is a SAAS platform that helps turn abandoned visitors into customers. It is designed for business owners that want to engage with users who are interested in the service but are currently leaving the website. It can also send perfectly-timed email reminders that turn your past visitors into customers.

#Email Marketing#Email Capture
Sendinblue

Sendinblue

SendinBlue is a tool that empowers companies to build and grow relationships using email campaigns, sophisticated transactional emails, and SMS messages and sophisticated automation of marketing workflows. It is loaded with features to optimize your processes.

#Personalization#Email Marketing#Landing Pages#Chatbots
Subject Line

Subject Line

SubjectLine.com offers one of the more robust screening tests for subject lines. It test and evaluate filtering and deliverability issues. Results show a score with an indication of where your subject line loses points and you also receive advice in the form of a short blurb on how to improve your copy.

#Content Optimization#Email Marketing
Thrive Themes

Thrive Themes

Thrive themes membership gives you access to all their fine plugins that can really help you increase user engagement and actions. Use Thrive themes for fast WordPress templates and plugins, built to get more traffic, more subscribers, more clients and more customers for you.

#Email Marketing#Forms & Quizzes#Email Capture
Unbounce

Unbounce

Unbounce is a provider of conversion optimization tools and technology for marketers that help small and mid-size businesses optimize conversions and accelerate growth. Unbounce is a company that has been providing landing page services since 2009. This product enables you to enhance your marketing experience to enable you to better reach out to your potential customers. With Unbounce, you can create, publish and test your landing pages before you bring them for commercial use. It helps you to improve your customers’ on site experience which is a huge business booster.

#Landing Pages#Funnels#A/B Testing#Email Marketing#Email Capture
Wishpond

Wishpond

Wishpond makes it easy for marketers to create landing pages and contests, track leads, send emails and more. Wishpond's marketing automation platform makes it easy and affordable to nurture your website visitors and leads into sales. It enables you to automatically score and segment leads into lists based on activity and personal details, send personalized emails based on behavior, and much more.

#Funnels#Landing Pages#Forms & Quizzes#Email Marketing

What are the best free email marketing tools?

It’s always a delight for businesses to get hold of free service plans. Here are a few that can help you in email marketing: Sendinblue, Mailchimp, Benchmark, OmniSend, Sender, and MailerLite.

What is the best email marketing software?

Our own top 10 in the email marketing software category are ActiveCampaign, Moosend, Hubspot, Omnisend, Rejoiner, ConvertKit, SendinBlue, Autopilot, MailerLite, and Moonmail.

What can a great Email Marketing Software do?

Among the sea of available software, you must pick out the best suited for your team. Compare the different marketing software by the following: Ease of use, cost, deliverability, features, CRM, reporting, device integrations, support and training, and security.

How to write a killer email marketing copy?

Your email marketing copy should be having a consistent or increasing conversion by now and if that’s not the case, then you’re doing something wrong. Remember to write an attractive subject line, great preview text, follow a logical structure, and don’t spam.

Should I test my Email Marketing Campaigns?

Yes! That goes without saying. One way to boost your conversion would be optimizing every marketing effort, and that includes your marketing copy. You should be very well aware of how your email performs using statistics.

How many emails/subscribers do you get for free?

Most email marketing tools offer a free plan but with a limited amount of emails per day. Services like Sendinblue, Benchmark, and OmniSend offer an unlimited subscriber limit but with a limit of fewer than 16,000 emails per month.

What are the ways to Personalize my Email Marketing?

Personalizing can be done by including region-specific information, adding a personalized greeting, sending relevant personal events, ending your emails with the personal signature of agents, and using relevant call-to-action.

How can I Incorporate email marketing automation?

There are a couple of ways to incorporate email marketing automation, there’s ‘Autoresponders’, which is also known as a drip campaign. And there’s ‘Workflows’ which works just like Autoresponders but at a higher degree.

What are some Email Regulations to ensure conversion?

Here are some Email Regulations that you should be mindful of to comply with the needs of leads/customers: CAN-SPAM Compliance, GDPR Compliance, and Avoid Spam Filters.

What is a good Email Marketing Conversion Rate?

In order to calculate your conversion rate for email marketing, you need the number of signups divided by the number of successfully delivered emails. The percentage of that should be at least 2.78% (for click-through rate) and 21.80% (for open rate). More than those numbers would mean your marketing efforts are top-notch!

Thank you for checking out our collection of email marketing tools. Now you only need to worry less and do more! Start to increase your conversion rate now by mix and matching those tools we’ve provided!

We collect the most interesting content around conversion rate optimization. Let us know your best email to receive our favorite pieces weekly in your inbox!