Heat Map Tools to Increase Your Conversions

Heat map tools are great for knowing where your visitors focus their attention. We collected the most trusted heat map tools that will tell you what places you can optimize to increase conversions.

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Acoustic Analytics

Acoustic Analytics

Acoustic Analytics captures, manages, and analyzes customer data to provide information on the digital customer journey and experience across the customer life cycle. Acoustic Analytics lets you visualize the journeys that your customers take as they interact with your brand across devices, channels, and touch points.

#Heat Map#A/B Testing#Behavior Tracking
Clicktale

Clicktale

Clicktale is a Software-As-A-Service, cloud-based analytic system and service that allows you to visualize your customer’s experience on your website from their perspective. It provides the ability to analyze their interactions in aggregate in the form of heatmaps and reports, as well as individual session replays.

#Behavior Tracking#Heat Map
Crazy Egg

Crazy Egg

Crazy Egg is an online application that provides you with eye-tracking tools such as Heat map, Scroll map, Overlay, and Confetti to track a website's operation, which his helps you understand your customers' interests so you can boost the profit from your website.

#Heat Map#User Experience#Design & UI#Analytics
Decibel Insight

Decibel Insight

Decibel is a real-time intelligence platform that enables businesses to measure and improve online customer experiences. Decibel reveals exactly how users behave on websites and apps, making it easy for enterprise businesses to quantify and improve the customer experience across every digital touchpoint. Powered by machine learning, our award-winning technology processes hundreds of revolutionary behavioral metrics from mouse movements and device rotations, to pop-ups and errors capturing an accurate picture of every users on-page experience.

#Heat Map#A/B Testing#User Experience
FullStory

FullStory

FullStory captures interaction data from users through easy-to-use, intelligent software that pinpoints when, where, and how their struggles is affecting your revenue and retention.

#Heat Map
Heatmap

Heatmap

heatmap provides realtime analytics to help chief editors and marketeers understand in seconds which are their best performing contents and which are less. Heatmap comes with no sampling, and breaks down its Big Data to only provide the data that make sense to you, to track in realtime the performance of your site.

#Behavior Tracking#Heat Map
Hotjar

Hotjar

Hotjar is a behavior analytics and user feedback service that helps you understand the behavior of your website users and get their feedback through tools such as heatmaps, session recordings, and surveys. These features uncover your users’ online behavior and make you listen to your users’ voice effectively.

#Heat Map#Analytics#Design & UI
Instapage

Instapage

Instapage turns your ad clicks into conversions with the only landing page platform designed to create, personalize, & optimize post-click experiences at scale. It is the only platform that provides access to 5,000+ premium Google & Typekit Webfonts.

#Heat Map#Landing Pages#Email Capture
Lucky Orange

Lucky Orange

Lucky Orange is a complete conversion rate optimization and customer feedback tool designed to help your website perform at its best. It offers the following features: Time on site tracking, navigation tracking, multiple site management, product analytics, eCommerce tracking, goal tracking, multivariate testing, and user interaction tracking.

#Heat Map#Analytics#Behavior Tracking
Matomo

Matomo

Matomo, formerly Piwik, is a free and open source web analytics application developed by a team of international developers, that runs on a PHP/MySQL webserver. It tracks online visits to one or more websites and displays reports on these visits for analysis.

#Analytics#Heat Map#Attribution#Funnels#A/B Testing#Behavior Tracking
Ptengine

Ptengine

Ptengine is a user-friendly heatmap and web analytics platform that empowers web development, marketing and UI/UX teams to improve online businesses for more conversion and sales. It also offers click, attention, scroll-reach and click analysis heatmap technologies to help customers understand visitor behavior. Ptengine collects and analyzes data from desktops, smartphones and tablets which allows customers to manage all their data in one platform.

#Heat Map
SessionCam

SessionCam

SessionCam is the best way to define and fix issues around user interface and conversion rate. It is a smart assistant who understands customer frustration and reveals the most valuable insights into the behavior of the visitors to your website. This opens new growth opportunities, while saving you time and money.

#Behavior Tracking#Heat Map#Funnels#Forms & Quizzes
Smartlook

Smartlook

Session recordings, heatmaps, events, funnels, analytics and reporting. Smartlook is a cloud- and mobile-based quantitative analytics solution that helps businesses of all sizes with user behavior and insights. Smartlook answers the ‘what’ and ‘why’ behind every user action. Primary features of the software include session recordings, heatmaps, events, funnels, analytics and reporting.

#Heat Map#Behavior Tracking#Analytics
Sumo

Sumo

Sumo is a powerful tool that helps ecommerce businesses in growing their email lists, increasing conversions, and generating more sales. With Sumo Shortcuts, ecommerce store owners are able to set-and-forget proven marketing strategies in three minutes or less. Sumo works seamlessly with Shopify and all major email marketing tools such as MailChimp, Campaign Monitor, Klaviyo, and more.

#Analytics#Heat Map#Email Capture

What is heat map analysis?

A heatmap analysis is a process wherein the heatmap data is reviewed and analyzed to get more organized data on visitors’ or customers’ activity on a particular page. These data can be used to improve the design of webpages which can result in higher conversions.

What are heatmaps used for?

Heatmaps are good for analyzing what part of the webpage a visitor most commonly lands or stays on. It shows users’ activity patterns and behavior. It can also show data like where a user clicks on a page or how far they have scrolled down on a page.

How do you use heatmaps to increase conversion rates?

Heatmaps or heatmap software shows where visitors or customers usually click on a webpage. These data help marketers know the activity pattern and where most engagement happens. Using these data they can apply the appropriate steps to improve the conversion.

Can I know how I am converting through heatmaps?

Yes, of course. Heatmaps typically show what visitors do at your site. It shows where they click and how far they have scrolled down. Through this information, you’ll see how effective your site is in leading your customers to do the desired action you want.

What are best heatmapping tools?

Some of the best heatmapping tools are Lucky Orange, Hotjar, Crazy Egg, Fullstory, Ptengine, Heatmap. com, Smartlook, ContentSquare, etc.

Not knowing where your customers focus their attention when they visit your website will blindside you on things that should really matter. Having a direct view on where they focus their attention using heat map tools will skyrocket your conversion in no time! So get your hands on these goodies and start trying them on your website!

We collect the most interesting content around conversion rate optimization. Let us know your best email to receive our favorite pieces weekly in your inbox!