In terms of SEO, keywords are what make it possible for people to find your site via search engines. Simply put, when you boil everything on your page — all the images, video, copy, etc. — down to simple words and phrases, those are your primary keywords.
Keywords give the basic idea between what people are searching for and the content you are providing to fill that need. With the wrong keywords, you’ll end up with the wrong search engine crawlers or none at all, and this can cause your conversion rate to drop. That’s why the right keyword’s importance is very much alive.
As a rule of thumb, your content must be simple and easy to read. You would need to use keywords in your text, but remember not to overdo it. It's best to focus on one keyword per page. Unique keywords should be employed on your page where bots and humans typically look to reassure them that you have what they are after. This way, the main focus or topic will be highlighted and will target more specific needs of the page visitors.
In the primary stages of search engine marketing, Keyword Optimization plays a vital role that you shouldn’t overlook since a percentage of conversion rate comes from this category. After accomplishing keyword research and optimizing each page on your website, you're a step closer to increasing your chances of ranking higher, driving more traffic to your website, and attracting more potential leads and customers.
Check the simple tips below on how to optimize keywords on your webpage. You can start by using keyword research tools, but don’t forget to ensure that your chosen keywords reflect the general motive of your site by checking its popularity, relevance, and intent. Then, consider focusing on ‘long-tail’ keywords — the next thing to look at is if the keywords are in high volume and low competition. Lastly, you need to make sure that they are used organically with proper grammar throughout your page.
Long-tail keywords simply tend to have clearly defined intent than short-tail keywords, lower search volume, but also much less competition. It's worth looking at because it would mean that you will have a much better chance of reaching those few people that search for them since it is a more specific combination or several terms.
Keywords that make up only singular or a combination of two words are called short-tail keywords. Short-tail keywords aren’t preferred for SEO, at least for businesses starting to optimize their websites because it tends to have singular words that are vague and extremely high search volume that could only mean a heavy load of intense competition.
You shouldn't only focus on one keyword nor target a whole bunch. There's no strict rule in how many keywords you should use, but there's also an obvious limitation, economically wise. The exact number will always depend on your budget and timeframe results. Yet, targeting five keywords is a good starting point; with that number, the scope for rankings and engaging traffic is broad.
The following are the strategies in ranking a keyword: Do Keyword Research using free and easy to access tools; Use the less accessible version of a keyword; Use many keyword modifiers; Mix up your on-page optimization; Go more in-depth than the competition is going; Move away from the commercial keywords; Buy traffic; Promote; finally Analyze.
Experiment with these ten different research tools to see which one suits best for your team: WebFX, KeywordsFX, Keyword Tool, Competitor Keyword Matrix, Answer the Public, WordStream Keyword Research Tool, The Free Keyword Tool, Ahrefs, SEMrush and Moz Keyword Explorer.
Most of those keyword optimization tools are free! Those tools will help you find relevant keywords for your brand and will help drive more traffic to your website, so there’s no reason not to use them. Get started and increase that conversion rate!
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