Keyword Optimization Tools to Increase Your Conversions

Keyword optimization is a hard task in search engine marketing, but it is also the most crucial. Stop looking further, here are some keyword optimization tools that can surely increase your conversions.

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Ahrefs

Ahrefs

Ahrefs is an SEO software suite that provides tools for link building, keyword research, competitor analysis, rank tracking and site audits. It helps to accelerate the growth of organic search traffic to a website.

#Competitor Tracking#Keyword Optimization
Answer The Public

Answer The Public

Answer The Public is a keyword tool that visualizes search questions and suggested autocomplete searches in an image called a search cloud. It is a clever consumer insight tool that combines the suggested searches from Bing and Google and visualises them in what could be called a search cloud.

#Keyword Optimization
Google AdWords

Google AdWords

Google AdWords is an online advertising program that broadcasts different kinds of ads across the Google platform. Every time a customer is searching something related to the business’ products or services, their ad will show up on top of the results. Google AdWords also help businesses in attracting new customers. The program further enables them to reach their target audience and not just anytime—at the right time so they can increase their chances of converting onlookers to paying clients.

#Keyword Optimization#Advertising
Google Trends

Google Trends

Google Trends is a search trends feature that shows how frequently a given search term is entered into Google's search engine relative to the site's total search volume over a given period of time. Google Trends can be used for comparative keyword research and to discover event-triggered spikes in keyword search volume. Google Trends provides keyword-related data including search volume index and geographical information about search engine users.

#Keyword Optimization
Keyword Tool

Keyword Tool

Keyword Tool Pro is the fastest way to discover thousands of keywords hidden by Google Keyword Planner and research them using search volume, competition level and cost-per-click data. With this tool, users can quickly find and analyze thousands of relevant long-tail keywords which can be used for content creation, search engine optimization, pay-per-click advertising or other marketing activities.

#Keyword Optimization
KW Finder

KW Finder

KWFinder is a keyword research tool that helps you find long-tail keywords with low SEO difficulty. It presents simple as well as advanced data to help both beginners and experienced professionals get search volumes with trends. This provides information on seasonal keywords and hot topics.

#Keyword Optimization
Moz

Moz

Moz provides analytics software to track all of a website's inbound marketing efforts—search marketing, link building, social media, and brand mentions—on one platform. It also tracks each effort with beautiful data visualizations, insights into competitors' data, and actionable recommendations to improve each effort's performance. Moz is a leading SEO tool provider that uses both basic and advanced research tools to improve your search engine optimization.

#Competitor Tracking#Keyword Optimization
Secockpit

Secockpit

SECockpit is a simple keyword research tool that helps users find profitable keywords for your niche in a matter of seconds. This tool brings in keyword data from the Google AdWords API in order to directly get all the search volume and competition data.

#Keyword Optimization
SEMrush

SEMrush

SEMrush is online visibility management and content marketing SaaS platform that ensures businesses get measurable results from online marketing. Trusted by more than 5,000,000 marketing professionals, SEMrush offers insights and solutions for companies in any industry to build, manage, and measure campaigns across all marketing channels. It is also an advanced SEO software, SEMrush provides a comprehensive set of tools for SEO and marketing professionals in a visual and easy-to-use interface.

#Competitor Tracking#Content Optimization#Advertising#Keyword Optimization
Surfer

Surfer

Surfer is a data-driven tool for on-page SEO and beyond. Surfer provides data and insights on what’s working NOW for YOUR keyword. Therefore smart SEOs and copywriters can produce better content than their competitors, find quick wins for existing pages, and bump their rankings immediately.

#Keyword Optimization
WordStream

WordStream

WordStream is an online advertising management software solution that allows advertisers to manage their Google AdWords, Bing Ads, and Facebook Ads campaigns from a single dashboard. Offering both PPC and paid social management, it aims to simplify every aspect of online advertising from ad creation to ongoing campaign monitoring.

#Keyword Optimization#Advertising

What do you mean by SEO keywords?

In terms of SEO, keywords are what make it possible for people to find your site via search engines. Simply put, when you boil everything on your page — all the images, video, copy, etc. — down to simple words and phrases, those are your primary keywords.

Are keywords still relevant?

Keywords give the basic idea between what people are searching for and the content you are providing to fill that need. With the wrong keywords, you’ll end up with the wrong search engine crawlers or none at all, and this can cause your conversion rate to drop. That’s why the right keyword’s importance is very much alive.

How to use keywords for SEO to improve conversion rates?

As a rule of thumb, your content must be simple and easy to read. You would need to use keywords in your text, but remember not to overdo it. It's best to focus on one keyword per page. Unique keywords should be employed on your page where bots and humans typically look to reassure them that you have what they are after. This way, the main focus or topic will be highlighted and will target more specific needs of the page visitors.

What is Keyword Optimization?

In the primary stages of search engine marketing, Keyword Optimization plays a vital role that you shouldn’t overlook since a percentage of conversion rate comes from this category. After accomplishing keyword research and optimizing each page on your website, you're a step closer to increasing your chances of ranking higher, driving more traffic to your website, and attracting more potential leads and customers.

How do I optimize keywords?

Check the simple tips below on how to optimize keywords on your webpage. You can start by using keyword research tools, but don’t forget to ensure that your chosen keywords reflect the general motive of your site by checking its popularity, relevance, and intent. Then, consider focusing on ‘long-tail’ keywords — the next thing to look at is if the keywords are in high volume and low competition. Lastly, you need to make sure that they are used organically with proper grammar throughout your page.

How long-tail keywords affect conversion?

Long-tail keywords simply tend to have clearly defined intent than short-tail keywords, lower search volume, but also much less competition. It's worth looking at because it would mean that you will have a much better chance of reaching those few people that search for them since it is a more specific combination or several terms.

How short-tail keywords affect conversion?

Keywords that make up only singular or a combination of two words are called short-tail keywords. Short-tail keywords aren’t preferred for SEO, at least for businesses starting to optimize their websites because it tends to have singular words that are vague and extremely high search volume that could only mean a heavy load of intense competition.

How many SEO keywords should be good enough?

You shouldn't only focus on one keyword nor target a whole bunch. There's no strict rule in how many keywords you should use, but there's also an obvious limitation, economically wise. The exact number will always depend on your budget and timeframe results. Yet, targeting five keywords is a good starting point; with that number, the scope for rankings and engaging traffic is broad.

What is the fastest way to rank a keyword?

The following are the strategies in ranking a keyword: Do Keyword Research using free and easy to access tools; Use the less accessible version of a keyword; Use many keyword modifiers; Mix up your on-page optimization; Go more in-depth than the competition is going; Move away from the commercial keywords; Buy traffic; Promote; finally Analyze.

What tools can help to find keywords for SEO easy?

Experiment with these ten different research tools to see which one suits best for your team: WebFX, KeywordsFX, Keyword Tool, Competitor Keyword Matrix, Answer the Public, WordStream Keyword Research Tool, The Free Keyword Tool, Ahrefs, SEMrush and Moz Keyword Explorer.

Most of those keyword optimization tools are free! Those tools will help you find relevant keywords for your brand and will help drive more traffic to your website, so there’s no reason not to use them. Get started and increase that conversion rate!

We collect the most interesting content around conversion rate optimization. Let us know your best email to receive our favorite pieces weekly in your inbox!