Personalization Tools to Increase Your Conversions

Personalization tools are a must use in bringing statistical significance for the process of personalization. Personalization needs to be treated as an experiment, so don’t waste time and find the tools that best suit your team now!

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AB Tasty

AB Tasty

AB Tasty is the fastest-growing provider of AI-powered experimentation & personalization, helping businesses drive more conversions and revenue on all their digital assets. Users can test their optimization ideas and benchmark their impact on different performance indicators like registration and purchase rates, based on actual figures rather than mere guesses.

#A/B Testing#Personalization#Analytics#Content Optimization
Drip

Drip

Drip is the CRM Salesforce didn’t build. The first Ecommerce CRM - ECRM - is built to drive sales, not sales teams. Drip is your ecommerce marketing engine. Build personalized customer experiences, drive more revenue, and take your marketing strategy to the next level with Drip.

#Email Marketing#Personalization#A/B Testing#Email Capture
Google Analytics

Google Analytics

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications. The data is designed especially for marketing and webmasters alike in gauging the quality of traffic they are receiving and the effectiveness of their marketing efforts.

#Analytics#Personalization#Attribution
Google Optimize 360

Google Optimize 360

Google Optimize 360 offers A/B testing, website testing & personalization tools for enterprises to help deliver engaging customer experiences. It is Google's enterprise-level optimization tool which VIP customers are shown opportunities to review past products

#A/B Testing#User Testing#Personalization
Kameleoon

Kameleoon

Kameleoon is the professional reference of A/B testing and web personalization, two essential practices for optimizing website conversions. It enables e-commerce and marketing departments to offer each visitor unique experiences to maximize both sales and margins.

#Content Optimization#Personalization#A/B Testing
Lemlist

Lemlist

Lemlist is an email automation and cold outreach software that lets you send cold emails to a target audience. This helps SaaS companies and small businesses build warmer relationships with prospects and streamline their lead generation activities.

#Personalization
Neustar

Neustar

Neustar Marketshare is a holistic marketing measurement, analytics, and attribution solution. It helps marketers derive real, actionable insights from an integrated view of your customers' journeys to understand the impact of omnichannel campaigns.

#Attribution#Personalization
Oracle Maxymizer

Oracle Maxymizer

Oracle Maxymiser enables the optimization of customer experiences with data science technologies covering multivariate testing, audience-segment discovery, and predictive personalization. Transform your business with Oracle Maxymiser’s advanced website testing and personalization solutions. Remove the guesswork and make data-driven decisions on websites and mobile apps to create a seamless and connected customer experience.

#Personalization#Business Intelligence
Proof

Proof

Proof helps businesses increase their website conversions through on-site personalization and real-time, personalized social proof. Make your website more relevant for people who are in different lifecycle stages, industries, company sizes, and so much more. You can personalize for audience segments based on events, traits, and behavior.

#Personalization#Social Proof
Sendinblue

Sendinblue

SendinBlue is a tool that empowers companies to build and grow relationships using email campaigns, sophisticated transactional emails, and SMS messages and sophisticated automation of marketing workflows. It is loaded with features to optimize your processes.

#Personalization#Email Marketing#Landing Pages#Chatbots
Sitespect

Sitespect

SiteSpect provides the world's most comprehensive optimization platform, enabling web and mobile marketers to significantly improve key metrics such as conversion rate and engagement. SiteSpect is a system that makes digital businesses successful with a number of useful tools. This success is achieved through positive changes made in the website. SiteSpect works as a foundation for initiating the change process and also brings it to an end, making the website search engine optimization friendly once all changes are implemented perfectly.

#A/B Testing#Personalization
WebEngage

WebEngage

WebEngage is a full-stack marketing automation and customer data platform that helps consumer businesses drive more revenue from their existing customers and anonymous users through highly contextual and personalized user engagement across channels like Email, Mobile and Web Push Notifications, In-app Messages, SMS, Web Overlays, Facebook, and WhatsApp. WebEngage is a cloud-based marketing platform that enables B2C companies to achieve and maximize total cross-channel communication, segmentation, and personalization based on thoroughly threshed real-time data. This marketing automation platform boasts enterprise-grade capabilities and features and helps B2C enterprises improve user retention.

#Analytics#Personalization#Forms & Quizzes

What tools can you use for personalization?

Here are some of the top web personalization tools available to help you deal with so much data: Evergage, VWO. Kameleoon, Marketo, Omniconvert, ABTasty. Optimizely and Maxymiser.

What is personalization software?

Personalization software is a tool that customizes and identifies a website’s content based on the analyzed behavior of the audience.

What is website personalization?

It is a process of creating a much more intimate experience for visitors to a website to cater to their needs and desires based on their characteristics and behavior.

Why is personalization important?

Personalization can help you keep up with your competitors and increase conversion. To do this, you must have in-depth data about your customers.

What are the benefits of personalization?

With the right personalization strategy and the right tools for them, the best benefit you will get out of website personalization would be an evident increase in your conversions, which later results in an uplift of sales.

What is data-driven personalization?

Data-driven personalization is all about being more specific, personal, and strategic in marketing efforts to deliver valuable content when needed.

How do I analyze customer behavior?

It would be a good idea to cross-reference behavioral performance reports like funnel analysis. Connect data-driven insights with user personas to cater to customer's expectations.

What are the behavioral attributes of customers?

These are based on the current or past behavior of visitors. The following are the attributes related to this grouping: search terms, CTA, content, strategy, and conversion abandonment.

What are the contextual attributes of customers?

These describe the environment that your visitors have while accessing your site. It includes devices, time of day, and media campaign.

What are the demographic attributes of customers?

These were taken from analytics platforms or the behavior of customers. Demographic data are based on the visitor's location, age, gender, and income.

Start using personalization tools now to differentiate yourself from your competitors. Up your game, and your personalization efforts will be rewarded with more traffic conversion plus an increase in your revenue!

We collect the most interesting content around conversion rate optimization. Let us know your best email to receive our favorite pieces weekly in your inbox!